5 Small Business Marketing Tools To Generate More Leads
Which marketing tools should your small and growing business lean on for lead generation, conversion and more? These five are the pillars of any marketing strategy on a budget.
How To Keep Email Subscribers Engaged for Life
The key to email deliverability? Understanding the ongoing relationship between you and your subscribers.
Dos and don’ts: How to Make Your Brand Marketing Authentic
How you approach brand marketing will make all the difference in securing customer loyalty for years to come. Here’s how you can optimise your digital marketing strategy so it’s authentic to your brand.
Koda Capital’s dos and don’ts for personalisation
Whether you’ve been dreaming of developing a digital marketing strategy or you’re a small business dabbling in social media and email marketing, it can be challenging to create an effective digital marketing strategy.…
What To Do (And Avoid) In Your Holiday Retail Messaging
Each year, when the holiday shopping season approaches, we share our recommendations for crafting a successful marketing strategy and preparing digital channels to reach shoppers everywhere. But 2020 is no ordinary year. The holiday season falls in the midst of a once-in-a-hundred years pandemic and an uncertain economy.
How Journey Beyond Weathered Crisis With Customer Data
At the start of 2020, Journey Beyond was on a significant growth trajectory driven by cross-sell among the group’s 13 experiential travel brands — encompassing Australia’s iconic luxury rail brands, cruises in several states, dining, reef-side ‘glamping’ and more.
3 ways to supercharge advertising success with AI
Of all the technologies that have emerged during the Fourth Industrial Revolution, artificial intelligence has had the most dramatic impact on business.
8 Reasons To Shake Off Digital Transformation Fatigue
Here are eight of the most compelling reasons for companies to take action on digital transformation with fresh momentum.
Customer engagement in a post-digital world
Customer engagement drives the new transformation and businesses must embrace the next wave of emerging technologies. Vala Afshar, Chief Digital Evangelist at Salesforce, shares his insights.