Fewer than half of managers in organisations that are using or planning to start using Artificial intelligence (AI) are very confident that they and their companies understand the ethical risks. Here, Sassoon Grigorian recaps a recent webinar with leaders in ethical AI, Infusing Ethics into AI Policy.
These days consumers and businesses no longer think of artificial intelligence (AI) as something from a sci-fi movie or book – that’s because AI is now part of everyday life. Just think of Netflix’s suggestion algorithm, Uber’s location algorithm and even Tinder’s matching algorithm – all business models powered by AI to help drive consumer decisions.
Artificial intelligence makes light work of the challenges faced by sales teams by automating the time-consuming admin load to make time for all-important human connections.
We’ve all heard the phrase ‘big data’, but when you see the numbers it’s clear that ‘big’ doesn’t really cut it.
Just when we think we have a handle on what AI is capable of, that changes again. Being ready for the constant evolution of new technology has never been more important.
Even the most sceptical sales team can be won over to AI with the right approach.
Over years of working in martech, Senior Director Marketing Cloud APAC Ray Moukaddem has seen many companies approach marketing automation platforms with the same ambition – to increase customer engagement and ROI. Here, he shares his top automation tips for marketers to improve the effectiveness of their campaigns.
A study by the Australian Council of Learned Academies has shown that 79 per cent of Australians surveyed want artificial intelligence programmed to be ethical.
The Salesforce AI research team has just expanded to launch our first hub outside Palo Alto, in Singapore — a natural choice with its diversity of talent and its world-class universities.
As AI matures and its use becomes widespread, the technology learns what we teach and uses it to do as we instruct, so ethics is a vital consideration in both creation and consumption.