How To Keep Email Subscribers Engaged for Life
The key to email deliverability? Understanding the ongoing relationship between you and your subscribers.
What Is API-led Connectivity? Unlock Business Agility
API-led connectivity is a methodical way to connect data to applications through reusable and purposeful APIs within an organization’s ecosystem.
This Company Saved Millions with AI – Here’s How
Schneider Electric has done what many companies have found difficult: get a return on an AI investment. Their approach can work for your generative AI plans.
Want Better Answers From Generative AI? Write Better Prompts
No matter if you’re a seasoned prompt engineer or starting out with generative artificial intelligence, follow these tips to get the most from this new technology platform.
Your Sales Tech Stack Is About to Get a Whole Lot Smaller
Sales leaders are learning that a simplified toolset is the secret to strong, secure, centralised data that fuels effective AI.
Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest
Generative AI sometimes returns incorrect information, known colloquially as “AI hallucinations.” Here’s what you can do to protect your business and customers.
Why Is Generative AI Important for Business?
Salesforce AI experts discuss six areas where generative AI will have a huge impact on the business world.
Salesforce Launch Data Cloud and Marketing Cloud on Hyperforce in Australia
More than ever, keeping up to date with evolving privacy regulations to build and maintain customer trust is paramount. And with increasing emphasis on data security and storage, local data residency has become…
AI for IT: The New AI Launches from Dreamforce 2023
With AI top of mind for every IT leader, discover how these new AI launches are driving productivity and efficiency for IT teams.
Want to Make Zero-Regret Tech Decisions? CRM Automation May Be the Answer
Digital solutions are vital for growing your business and meeting customer expectations. But there’s a lot of technology out there and leaders face tricky questions and choices around their tech strategy. Here are some tips on making those choices with confidence.