
How To Run Your Pipeline Engine To Drive Growth
In this article on how sales pipeline should be your biggest driver for growth, Justin Le Roux lifts the hood on Salesforce's own sales strategy and how Salesforce's Sales and Marketing departments align to make it happen.

GO1 shares the foundations of a great lead generation campaign
Investment is not a sign of success. It’s a sign of faith – that we’re on the right track and that we’re doing the right thing.

How AI Turns Sales Reps Into Insight Sellers
These days consumers and businesses no longer think of artificial intelligence (AI) as something from a sci-fi movie or book – that’s because AI is now part of everyday life. Just think of Netflix’s suggestion algorithm, Uber’s location algorithm and even Tinder’s matching algorithm – all business models powered by AI to help drive consumer decisions.

How AI Boosts Lead Generation, Nurture and Conversion
The Enterprise Technology Trends report unpacks how emerging technologies like AI are shaping businesses today and in the future.