What is AI Marketing – A Complete Guide
Demystify AI Marketing: A comprehensive guide to leveraging artificial intelligence for smarter, more effective marketing strategies on Salesforce.
Understanding Process Automation: Examples and Benefits
APAC: Supercharge your Salesforce experience with our cutting-edge Process Automation solutions. Streamline workflows, boost efficiency, and empower your team to focus on what matters most – closing deals and driving business success.
The New 3Ps Of Marketing: People, Personalisation And Privacy
The rise of data-driven marketing, increased customer expectations, and personalisation mean it’s time to rethink the 3Ps – price, place, and promotion aren’t everything.
Are Your Marketing Emails Effective? These 10 KPIs Will Tell You
Email marketing continues to change, but the core principles have remained the same: Give your customers something of value, and they’ll return the favour.
How to Track and Measure Web Analytics
With the right metrics in mind, you can be strategic with data analysis and create a plan that makes your marketing much more effective.
What is a Sales Funnel? Stages and How to Build an Effective Sales Funnel
Explore our comprehensive sales funnel guide, covering its stages and advice on constructing an effective sales strategy to boost your brand's sales efforts.
Datorama Explained in 2 Minutes
Wondering how to bring your marketing and advertising platform together? Product Marketer Dan Scodellaro explains in 90-seconds how Datorama can help.
4 Email Marketing Automation Tactics to Grow Your Sales Pipeline
Start discovering how to build marketing automation customer experiences that feel natural, relevant and in the moment.
Going Deeper Into Customer Data and Marketing Personalisation
The more that Norths Collective has explored the digital marketing potential of the Salesforce ecosystem, the more they are reaping the rewards. Robert Lopez, General Manager of CX, Brand and Innovation, reveals the great strides Norths Collective have made over the past year and takes us through their vision for the future .
Nib on Increasing Value for Members With Personalisation and Real-Time Engagement
With visions and aspirations far beyond health insurance, nib is bringing a data-first approach to its marketing, sales and service teams that is revolutionising customer experience.