Email marketing continues to change, but the core principles have remained the same: Give your customers something of value, and they’ll return the favour. Marketing analytics doesn’t stand still either — there are…

With the right metrics in mind, you can be strategic with data analysis and create a plan that makes your marketing much more effective.

Moving to Salesforce was a big jump for SaaS employment solutions platform PaySauce. But as the platform’s Head of Sales and Marketing explains, the move was essential in bringing the team on the same page and helping them gear up for growth.

Every business wants to craft long-lasting relationships with their customers — and that’s particularly true in fashion, which calls for up-to-the-minute connection.

It’s an exciting time to be a marketer. Customers are increasingly engaging online through new innovative formats. Disruptive trends and technology continuously shake up the virtual landscape. And through it all, marketers have…

At World Tour Sydney 2022, Tina Rozul, Global Director of Product Marketing for Salesforce Digital Experiences, spoke with Ken Kennedy, Head of Digital ANZ at True Alliance on their marketing insights and for digital transformation.

Wondering how to bring your marketing and advertising platform together? Product Marketer Dan Scodellaro explains in 90-seconds how Datorama can help.

It’s the question on many marketers' minds: how can I unify my customer data?

We challenged Tina Rozul, Director of Product Marketing at Salesforce, to explain what this marketing technology is all about in 90-seconds or less. 

Start discovering how to build marketing automation customer experiences that feel natural, relevant and in the moment.