Marketing Cloud

It’s the question on many marketers' minds: how can I unify my customer data?

We challenged Tina Rozul, Director of Product Marketing at Salesforce, to explain what this marketing technology is all about in 90-seconds or less. 

Start discovering how to build marketing automation customer experiences that feel natural, relevant and in the moment.

The more that Norths Collective has explored the digital marketing potential of the Salesforce ecosystem, the more they are reaping the rewards. Robert Lopez, General Manager of CX, Brand and Innovation, reveals the great strides Norths Collective have made over the past year and takes us through their vision for the future .

With visions and aspirations far beyond health insurance, nib is bringing a data-first approach to its marketing, sales and service teams that is revolutionising customer experience.

Salesforce Live: Australia and New Zealand is good at taking us by surprise and this session’s game show format certainly did that. No matter who you were cheering for — Trailblazing customer or home team — everyone came out grinning. Marketing strategies have never been more fun – or more sparkly.

As customers demand more personalised experience, CRM software is proving a critical tool for marketers to deliver tailored campaigns with proven ROI. 

Insights and best practices to help marketing Trailblazers to increase ROI, and transform real-time engagement, reporting, personalisation and data management.

If the past year has taught us anything, it’s that change is the only constant. In the midst of this upheaval, we tapped some of the best marketers across Australia and New Zealand to share their top tips for how the profession can keep the customer at the centre of everything. These insights, some of which are sampled below, are all in our new ebook 50 Pro Marketing Tips for 2021.

Salesforce’s Head of Marketing, Renata Bertram, shares her insights on the obstacles faced by marketers and reveals the solutions that will help marketers succeed.