Consolidating your data so that you can identify customers and talk to them in a personalised way grows their brand love. Robert Lopez, Brand and Digital Innovation Manager at Norths Collective, reveals how his company did this to find and target a key part of its customer base – mothers....
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Communicating with clients so that you are addressing their needs enhances brand trust and ultimately leads to more business. Bridie Smith, Global Head of Customer Relationship Marketing at OFX, explains how her company has kept marketing personal during COVID volatility....
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When you’re a new player in a well-established industry like mortgage lending, it’s hard to make yourself stand out. Lending startup Athena’s Chief Experience Officer Esse Spadavecchia shares how data and personalisation become powerful differentiators....
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We spoke with small business Trailblazer Andrew Rutherford from Koda Capital to find out his dos and don’ts to personalising the customer experience....
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Instagram is the new shopping mall, the direct-to-consumer (D2C) channel has become paramount, and delivering on sky-high consumer expectations is more important than ever. It’s a digital frontier, and businesses need to keep innovating to keep consumers on side and stay ahead of competitors....
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The State of Service report highlights customer service and CX trends from 700 service professionals across Singapore, India, and Australia and New Zealand. ...
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The State of Service report highlights global customer service and CX trends from more than 3500 service leaders. This infographic examines how APAC stacks up....
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