Research

The digital skills shortage has accelerated, and reskilling is now a worldwide priority. Alexandra McDonald outlines the findings from the Salesforce Global Digital Skills Index 2022 and points towards a future where we can work together to close it.

All you need to know about the rise of the Customer Data Platform and its benefits for marketers.

Recruiting and retaining good talent is more important than ever. Here’s how you can take a proactive approach to addressing staff turnover.

Account-based marketing programs are emerging as a new powerhouse — these are some top trends to watch.

The past two years have been a whirlwind for everyone and small-to-medium businesses are no exception. Social and economic changes have forced business owners to rethink the way they operate on every level, and many had no choice but to make these changes on the fly.

Even in a challenging year, there were bright spots. Four small and medium-sized businesses (SMBs) share their favourite moments with the customers and communities who helped them keep the lights on during the pandemic. Here’s what they shared – and what these highlights can teach us about how to make 2022 an even brighter year.

It’s been an unpredictable year for small and medium-sized businesses (SMBs) in Australia and New Zealand. As 2021 comes to a close, none of us have a crystal ball — but we do have recent research that hints at what’s to come in 2022.

The State of Sales and Industrial Marketing 2021: Putting Industry 4.0 Into Practice – 2nd edition report presents a series of challenges for the manufacturing industry, especially when in the context of the present and future of work. Nick Gill, Regional Vice President — Manufacturing, Automotive, Mining, Oil and Gas at Salesforce unpacks the key findings.

Mark Bouris, Executive Chairman of Yellow Brick Road Home Loans, dives into the changing face of financial services and takes stock of not only how far the industry has come in a short time — but also where it’s heading.

This month, leading analytics platform Tableau partnered with YouGov to track how business conversations have changed since the pandemic. The findings reveal that in the face of such uncertainty, gaining the clearest view of data helps organisations keep their feet on the ground and continue along the path towards growth. Here, Gavin Jones, Tableau’s Country Manager — Australia and New Zealand, takes us through the key findings.