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Australian Retailers Association’s CEO on the Retail Industry’s Silver Lining

Over the past year and a half, Australian Retailers Association CEO Paul Zahra, has been a steadying and sobering voice for retailers far and wide. In the lead up to Paul’s keynote address at the Salesforce Industries Summit for Retail and Consumer Goods on 22 September, he has provided some thought-starters on the current state and inevitable direction of the industry.

Why the Salesforce/Australian Retailers Association Partnership Is Big News

Everyday our customers process over 2.9 million commerce orders, 2.8 billion marketing messages and 4.5 billion service/case interactions. As the Salesforce offering has developed over the years it has become the platform of customer engagement, helping retailers and and consumer goods companies place the customer at the centre of their vision. This seems obvious now, but over time we have transitioned from a B2B offering to one that has an obsessive focus on knowing and engaging each and every individual customer by connecting every part of your business on a single, intelligent platform.

The Retail Trends Accelerating Growth

Salesforce’s Director, Retail Industry Strategy, James Johnson looks at how the most successful retailers capitalised on changing trends ahead of the Retail and Consumer Goods Trailblazers Episode at Salesforce Live: Australia & New Zealand on 1 April. 

The Future Of Retail: Behavioural Change In The Novel Economy

Forget everything you thought you knew about your customer. They’ve changed, the world’s changed – and your business needs to change. Salesforce Live for Retail and Consumer Goods keynote speaker Brian Solis shares his insights into the future of retail and the opportunity to build human-centred organisations.

8 retail trends: Vogue or rogue?

The pace of change in retail – as in every other industry – is constantly increasing. Internationally, we’re seeing closures of those stalwart bricks and mortar stores that were previously thought immune to just about everything. Locally we’re seeing ‘right-sizing’ – not quite closures but not a sign of booming in-store sales.

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