NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

Featured

Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

INSPIRE ME

Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Jul 06, 2022 By Salesforce

Five Simple Strategies to Increase Sales Productivity and Drive Revenue

With the sales environment rapidly evolving, it’s time for leaders to assess whether their sales strategies are up to scratch. Here are five ways to do it – and insights from leaders across Australia.... Read More

Sales, Sales Cloud, Sales Strategies

Jun 15, 2022 By Marie-Claire Andrews

How Salesforce Helped PaySauce Transform From a Startup to a Scale-Up

Moving to a new CRM can be daunting, shares PaySauce’s head of sales and marketing. However, the process will definitely be worthwhile. Learn PaySauce’s top tips on how to successfully implement Salesforce.... Read More

Sales, Marketing, Customer Experience, Customer Service, Customer Engagement, Marketing Cloud, Sales Cloud

Apr 28, 2022 By Salesforce

Unpacking World Tour Sydney: Sales

Tiffani Bova, Global Growth Evangelist at Salesforce, and Hamish Wyatt,Chief Product & Marketing Officer at Conveya, discuss the lessons that sales teams can take away from Salesforce World Tour, including how to get close to your customers.... Read More

Sales, Sales Cloud, Sales Strategies, Salesforcetour, Events

Feb 18, 2022 By Salesforce

4 Creative Ways to Make AI the New Team Member Your Sales Reps Will Love

Artificial Intelligence has huge potential to boost the output of sales teams. But how can you get your sales team on board? Check out these four creative ideas.... Read More

Artificial Intelligence, Sales, Sales Cloud, Sales Strategies

Dec 07, 2021 By Eoin Geaney

How the intersection of technology, innovation and sustainability drives sales at 3M

With smart technology tools and clear focus on sustainability, 3M sales teams are able to add value to each step of the customer journey.... Read More

Sales, Sales Cloud, Sales Strategies, E-Books, Digital Transformation, Sustainability

Nov 24, 2021 By Salesforce

Five Traits of Great Sales Reps

Building a great sales team is not an easy task. We’ve listed five traits that make a great sales rep so that sales managers and leaders can use these insights when hiring their next sales superstar.... Read More

Sales, Sales Cloud, Sales Strategies, Leadership Insights, E-Books

Jul 29, 2021 By Salesforce

How to Pitch the Latest Emerging Technology Trends to Your Boss

The new financial year is a good opportunity to assess tech gaps across marketing, sales, service and IT and prioritise investments. Discover the must-know technology trends driving transformation including CRM, digital learning, personalisation tools and cloud service centres.... Read More

Digital Transformation, Sales, Sales Cloud, Marketing, Marketing Cloud, Service, Service Cloud

May 26, 2021 By Salesforce

6 Tactics to Handle Customer Objection During the Sales Close

One of the biggest obstacles for closing new business is how sales teams manage customer objections. Here we share six tactics to help you handle objections and close your deal.... Read More

Sales, Sales Strategies, Sales Cloud

Apr 07, 2021 By Salesforce

Relive The Highlights From 3 Salesforce Live: A&NZ Episodes

Did you miss any of the action from the Salesforce Live: A&NZ retail and consumer goods, finserv or sales episodes? Don’t worry – we’ve got all the highlights here, plus info on where you can tune in to learn more.... Read More

Customer Success, Digital Transformation, Future of Work, Customer Engagement, Customer Experience, Financial Services, Financial Services Cloud, Retail, Sales, Sales Cloud, Consumer Goods

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.