The Shift to D2C: How Consumer Goods Can Connect With Consumers
Consumer goods brands have traditionally been at arm’s length from consumers, despite being built around consumer needs, making keeping up with the shifting priorities and expectations of those consumers an ongoing challenge.
The SMB Leader’s Guide To Becoming A LinkedIn Pro
With millions of members in Australia and New Zealand, LinkedIn can be a powerful tool to showcase a small business — by increasing both your profile and your company’s. Use these tips to…
How TOMS Drives Impact and Engages Shoppers With Social
Iconic footwear brand and pioneer of enterprise 1-for-1 programs TOMS listened to its audience, finding an opportunity to increase impact and brand relevance.
Social selling’s role in the sales process
When your sales team is on the phone making a series of cold calls, or sitting in front of a screen creating a pitch deck or sending a follow-up email after a customer meeting, it’s easy to conclude they’re being productive.
How to Create Customer Personas Using Facebook Audience Insights
Facebook is not just a platform where you can converse with your customers. By using the Facebook Audience Insights tool, you can create powerful customer personas. The good news? It’s easy to do.…
Top 10 Things That You Can Do With the Salesforce CRM Platform
Hi there — we’re so glad you want to find out what we’re all about. This is a fairly old article and, let’s be honest, we’ve changed so much over the past few…