If you work in marketing, sales or product development, you’ve probably heard the term “business strategy” thrown around. But, what does it mean exactly? And, why is a strategy so essential to the success of your business?
Michelle Anderson, Chief Digital Officer at The Warehouse Group, shares more about customer lifetime value and why the benefits of measuring CLV is worth the challenge.
Organisations of every size should be looking to make cybersecurity a priority and not just an afterthought. Here's what to consider when building a cybersecurity strategy that will stand up in a digital-first world.
Find out how you can start developing your own business strategy framework using the Salesforce V2MOM management process.
The past 12 months have been transformational for the sales profession, with sales reps and leaders adapting overnight to find new ways of selling and engaging their customers.
Savvy sales teams aren’t just turning traditional responses to challenges on their heads, they’re recognising that the challenges themselves have changed. Here are three key ways in which sales need to reimagine old problems and be creative with fresh solutions.
If the past year has taught us anything, it’s that change is the only constant. In the midst of this upheaval, we tapped some of the best marketers across Australia and New Zealand to share their top tips for how the profession can keep the customer at the centre of everything. These insights, some of which are sampled below, are all in our new ebook 50 Pro Marketing Tips for 2021.
For her first blog in this Strategy series, Lee-anne Knight explained what strategy is and why it’s so fundamental in the success of a business. Now, Lee-anne shares how you can start building your own strategy.
Lee-anne Knight explains what strategy is and why it’s so fundamental in the success of a business.
Peter Schwartz, Salesforce Chief Futurist, has been speaking with ANZ business leaders about what we can all expect as we move through and beyond this pandemic, and how they can make the best decisions at each stage. Here, Peter shares with us his three-stage map to ‘the next normal’.