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Finservs have lost consumers’ trust – and tech can help rebuild it

We’re officially in a trust crisis – with trust falling globally across media, business, government and NGOs.

We’re officially in a trust crisis – with trust falling globally across media, business, government and NGOs. Australia is far from immune, sitting just four percentage points shy of taking the ‘least trusting country’ title from Russia, according to Edelman’s Trust Barometer.

For financial services, change is quickly advancing over the horizon. Open banking has the potential to restore trust through better user experience and value, but it could also be a boon to the fintech disruptors, increasing competition and making it likely that the most agile and customer-centric organisations will will.

Financial services firms are under pressure to use all the tools at their disposal to meet changing customer expectations. Financial services firms need to grasp how friction and utility are redefining trust and forcing innovation.
 



Learn more about building a financial services firm of the future amidst an environment of rising customer expectations, technological advancements and new competition. Download Deloitte Digital’s Market Trends Affecting the Financial Services Industry report.

Salesforce Staff

The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organizational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.

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