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Infographic: 5 Ways the Banking Industry Can Improve the Customer Experience

Compelling evidence shows that banks have been improving their relationship with customers since the beginning of 2020 — the start of the pandemic. As outlined in The Customer Imperative in Financial Services: Permission to Personalise, a report by Salesforce and Bain & Company, their scores have improved on both customer trust and advocacy.

How do they keep up the momentum? This infographic lays out a roadmap. It draws on insights from more than 5,000 Australian consumers to offer five research-backed ways the banking industry can better connect with customers.

Download The Customer Imperative in Financial Services report to learn more.
Salesforce Staff

The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organizational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.

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