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Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Jul 01, 2014 By Arlene Wherrett

Deliver Consistent Multi-Channel Communication: The Merge of Service & Marketing

Delivering on a customer’s expectations is no longer discretionary — in today’s hyperconnected global marketplace, it has become an indispensable necessity for any business. However, while tweeting back to a customer may seem simple, delivering a truly frictionless customer experience is anything... Read More

Cloud, Collaboration, Customer Service, Marketing

Jul 24, 2013 By Kayleigh Kahlefeldt

Being in a Relationship with a Company

I don’t know what it is, but I have always loved a comeback story. The Little Engine That Could was one of my favorite stories as a child, and I always liked movies like The Castle, because they tell the story of people who have faced difficult circumstances and been able to persevere and... Read More

Cloud, Collaboration, Customer Service, Featured, Social

Jun 26, 2013 By Mike Hulse

Salesforce.com Ranked Again as One of BRW’s 50 Best Places to Work Australia!

We did it again! BRW Magazine just named salesforce.com one of the 50 Best Places to Work in Australia. We’ve moved up 2 slots to the 4th place on the list! BRW’s highly regarded list publicly recognizes industry leaders for their dynamic cultures that inspire and encourage employees to... Read More

Cloud, Collaboration

Jun 25, 2013 By Ben Kepes

IT: Cost Center or Strategic Enabler?

As I talk and write about business transformation generally, and IT transformation in particular, I often meet technologists who sit within traditional businesses, frustrated at the lack of progressive attitude towards IT that CIOs often harbour. The reaction to my somewhat revolutionary talk of... Read More

Cloud, Collaboration, Developer, Featured

Jun 12, 2013 By Catherine Davis

MYOB’s Winning Team (powered by Work.com)

‘Our company, team and individual goals are clear’…’We want people who can make a difference’…’You may be looking to expand your capabilities or responsibilities – we support both’…’We’ll have some fun along the way’… These are all excerpts from MYOB’s Team Charter (that’s our Employee Value... Read More

Collaboration, Featured, Social

Jun 03, 2013 By Ben Kepes

What will the Organisation of the Future Look Like?

Twenty or so years ago I undertook a course looking at organisational management. As part of that course I wrote a paper that gave my vision of what the organisation would look like in the future. Admittedly my view was kind of revolutionary - among other things I predicted the end of the... Read More

Cloud, Collaboration, Community, Featured, IT, Mobile

Feb 18, 2013 By Kayleigh Kahlefeldt

Why Your Customers :( or <3 @Yourcompany on Twitter [Webinar]

Love it or hate it, the rise of mobile devices in Australia means your customers are more likely to reach out to you via your Twitter, Facebook, Pinterest or Linkedin accounts. If you believe this is a myth, according to eMarketer, Australia is in 4th place in terms of social media usage as a... Read More

Collaboration, Customer Service, IT, Mobile, Small Business

Feb 18, 2013 By Mark Vozzo

Once Upon a Time, Google, Apple & Facebook Were SMBs... [Infographic]

Q. What did Google, Facebook, Virgin, Microsoft, Apple, Tesla have in common? A. They all started small and had a vision of being something big. Even the biggest multi-billion dollar conglomerate started off as a SMB (Small Business). After studying some of the most... Read More

Collaboration, Featured, Marketing, Small Business

Jan 06, 2013 By Troy Sellers

Spring '13 Release is just around the corner

As we all start to turn our thoughts to the new year, we here at salesforce.com are thinking about the next release, Spring '13. Yup, the Spring '13 Release Notes are up for preview and there are some pretty cool things to talk about. Here is just a couple of my... Read More

Collaboration, Developer, IT, Mobile

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