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Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Aug 01, 2022 By James Bartholomew

How Seven West Media Is Investing in Tech to Revolutionise Television in Australia

The media industry has been disrupted. Seven West Media is rising to the occasion, by investing in its tech, upgrading its platforms and personalising ads.... Read More

Digital Transformation, CRM, Customer Story

Jul 13, 2022 By Salesforce

7 Aussie Businesses Share Tips on How They Put Digital-First, First

Whatever size your company, the only way to scale is by prioritising data and putting your customers first. Get tips from seven Aussie Trailblazers on how they drove digital transformation in their businesses and the important lessons they learned along the way.... Read More

Digital Transformation, CRM, Customer Story

Jun 29, 2022 By Salesforce

How to prepare your business for the digital skills gap

Australia’s digital skills gap is growing. How can your organisation prepare? Here’s the advice from experts at Deloitte, Salesforce, and Revolent Group.... Read More

Digital Transformation, Future of Work

Mar 24, 2022 By Simone Longden

Meet a World Tour Trailblazer: 5 Outcomes That Show the ROI of Itoc’s Small Business Transformation

For small businesses, digital transformation can be daunting. The good news is that it’s both doable and likely to produce some quick wins. Here, Simone Longden shares Itoc’s success story – and 5 great outcomes you’ll want to replicate.... Read More

Digital Transformation, Small Business, SMB Spotlight

Mar 23, 2022 By Salesforce

Datorama Explained in 2 Minutes

Marketers use an average of 13 disconnected marketing and advertising platforms, and Datorama is the innovation that brings everything together. Here, product marketer Dan Scodellaro is given 2 minutes to explain exactly how Datorama saves you time, money and effort.... Read More

Marketing Cloud, Marketing Automation, Digital Transformation

Mar 16, 2022 By Salesforce

What Is ‘Phygital’? 4 Examples of Trailblazers Getting It Right

Phygital is a relatively new business strategy that blends the physical and the digital. But what exactly does that mean and how can harnessing the phygital benefit your business? The answers can be found in these four Trailblazer success stories.... Read More

Digital Transformation, Retail, Commerce

Mar 15, 2022 By Alexandra McDonald

We’re Facing a Widening Digital Skills Gap — It's Time to Take Action

Salesforce’s 2022 Global Digital Skills Index report is in and the results reveal that both Australia and New Zealand are well behind on digital readiness. Alexandra McDonald outlines the various causes of the digital skills gap and points towards a future where we can work together to close it.... Read More

Digital Transformation, Future of Work, Research

Feb 16, 2022 By Robert Colborne

The rise of CDP and its role in the marketing technology stack

According to the latest State of Marketing report, marketers across ANZ are jumping aboard CDP. Here, Salesforce’s Robert Colborne, explains why this piece of tech is changing the game, breaks down its benefits and points marketers in the right direction.... Read More

Marketing, Data Management, Digital Transformation, Research

Feb 10, 2022 By Salesforce

Cybersecurity Insights: Secure Your Data — Your Most Valuable Business Asset Yet

Cybersecurity is vital for every business in the digital-first world. Explore our cybersecurity infographic to see how to secure your most important business data. Can you afford not to protect your data?... Read More

IT, Digital Transformation

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