NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

Featured

Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

INSPIRE ME

Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Feb 07, 2022 By Jonathan Hatcher

Why the most important phase in a digital transformation is before you start

Now more than ever there is an imperative for organisations to meet customer expectations, capitalise on new technology and create a working environment that attracts the best talent. Learn how Salesforce helps customers plan their most ambitious digital transformations.... Read More

Digital Transformation

Dec 15, 2021 By Salesforce

Canva, Foxtel and The Warehouse Group reveal their digital transformation success lessons

In the face of a rapidly evolving business landscape, organisations are looking for a leg-up when implementing significant change. We sat down with Canva, The Warehouse Group and Foxtel to hear stories of transformation and the lessons they learned along the way.... Read More

Digital Transformation, Customer Engagement, Customer Experience

Dec 13, 2021 By Salesforce

SMB Trailblazers’ favourite customer moments in 2021

Four small and medium-sized businesses share their surprising wins and customer outcomes from the past 12 months, and why each one has a lesson for 2022.... Read More

Small Business, Research, Trailblazer Story, Customer Engagement, Digital Transformation

Dec 07, 2021 By Eoin Geaney

How the intersection of technology, innovation and sustainability drives sales at 3M

With smart technology tools and clear focus on sustainability, 3M sales teams are able to add value to each step of the customer journey.... Read More

Sales, Sales Cloud, Sales Strategies, E-Books, Digital Transformation, Sustainability

Nov 30, 2021 By Salesforce

The Top 3 Small Business Trends for 2022

As small and medium businesses start to wrap up 2021, research reveals 3 key trends that are likely to determine success in 2022. Watch the video and get the insights.... Read More

Small Business, Research, Customer Engagement, Digital Transformation

Nov 23, 2021 By Miling Harpur

Corporate Traveller Harnesses ‘Work From Anywhere’ Tech in Order to Keep Flying

With digital solutions like Quip, and some swift adaptations of a strong culture to a work-from-anywhere model, Corporate Traveller was able to retain staff and maintain relationships with customers throughout the pandemic & lockdown.... Read More

Sales, Practical Tips, Digital Transformation

Nov 18, 2021 By Josh Griffiths

How nib Is Providing More Value for Members Through Personalisation and Real-Time Engagement

With visions and aspirations far beyond health insurance, nib is bringing a data-first approach to its marketing, sales and service teams that is revolutionising customer experience. Josh Griffiths, nib’s Group Manager - Marketing Automation, tells us how.... Read More

Marketing, Customer Experience, Digital Transformation, CRM, Marketing Automation, Marketing Personalization, Marketing Cloud

Nov 09, 2021 By Brian Solis

Welcome to the New Era of Business Innovation: Service as a Connected Experience

If you missed Telstra’s session at Dreamforce 2021, don't worry. Brian Solis sat down with Telstra’s Karen Hughes to hear why service is a connected experience.... Read More

Service, Service Cloud, Customer Experience, Customer Service, Customer Story, Digital Transformation, Trailblazer Story

Nov 01, 2021 By Brian Solis

Purpose Over Promotion – Why Empathetic Marketing Will Dominate the Customer Experience

Digital evangelist Brian Solis explores the challenges brands and marketers face in the post-pandemic environment and how to connect empathetically with Generation Novel whose demands include new levels of authenticity, trust and digitisation.... Read More

Digital Transformation, Customer Experience, Marketing, Thought Leadership

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.