9 August, 2022 | Melbourne

Salesforce Industries Summit
for Retail and Consumer Goods

Be inspired by the most influential
minds in Retail, Consumer Goods
and Commerce.

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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Dec 13, 2021 By Salesforce

SMB Trailblazers’ favourite customer moments in 2021

Four small and medium-sized businesses share their surprising wins and customer outcomes from the past 12 months, and why each one has a lesson for 2022.... Read More

Small Business, Research, Trailblazer Story, Customer Engagement, Digital Transformation

Dec 10, 2021 By Salesforce

Staying in the green: why reaching net zero is one of the biggest imperatives in business

Businesses play a central role in creating a more sustainable world. But what does sustainability mean in a business context? How can it move beyond just a buzzword? We take a deep dive into this topic.... Read More

Business as a Platform for Change, Sustainability

Dec 09, 2021 By Robert Lopez

Norths Collective serves community members by going deeper into customer data and marketing personalisation

The deeper Norths Collective has dived into data-driven marketing strategies, the more engagement and growth they have seen. Here, Robert Lopez shares their successes with Marketing Cloud and their detailed plan to harness the power of Interaction Studio.... Read More

Marketing, Marketing Automation, Marketing Cloud, Marketing Personalization, Personalization, Customer Engagement, E-Books

Dec 07, 2021 By Eoin Geaney

How the intersection of technology, innovation and sustainability drives sales at 3M

With smart technology tools and clear focus on sustainability, 3M sales teams are able to add value to each step of the customer journey.... Read More

Sales, Sales Cloud, Sales Strategies, E-Books, Digital Transformation, Sustainability

Dec 02, 2021 By Keri Brooke

5 new sales metrics every sales manager should be thinking about

Discover why businesses are considering sales performance metrics that shift focus to long-term customer and employee relationships.... Read More

Sales, Sales Strategies, Customer Engagement, E-Books

Dec 01, 2021 By Jason Hanna

Why super ‘stapling’ has made member engagement a top priority for superannuation funds

Updated super fund regulations are motivating funds to amp up customer engagement. Personalisation, education and digitisation will be key to customer retention and acquisition as old customer streams disappear thanks to super ‘stapling’.... Read More

Financial Services, Customer Engagement, Personalization

Nov 30, 2021 By Salesforce

The top 3 small business trends for 2022

As small and medium businesses start to wrap up 2021, research reveals 3 key trends that are likely to determine success in 2022. Watch the video and get the insights.... Read More

Small Business, Research, Customer Engagement, Digital Transformation

Nov 29, 2021 By Derek Laney

Great Minds of Service: 5 stand-out stats and how to use them in your own organisation

In our Great Minds of Service series, we’ve heard inspiring examples of improving the customer experience. And we’ve broken down some numbers that can help you make a case for transforming service in your own organisation.... Read More

Service, Service Cloud, Customer Service, Customer Experience

Nov 25, 2021 By Salesforce

Infographic: the 7 best tips for keeping teams healthy in 2022

Looking to promote a healthier workplace in 2022? Here are seven of our favourite tips from experts we’ve consulted.... Read More

Business as a Platform for Change, Equality, Future of Work, Fourth Industrial Revolution, Leadership Insights, Practical Tips

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Editors' Picks

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Salesforce.com/au

Salesforce Industries Summit
for Retail and Consumer Goods

Get a monthly round-up of our top blogs straight to your inbox.

Featured

Sales enablement essentials

Be inspired by our customers

Leadership insights

SMB Trailblazers’ favourite customer moments in 2021

Staying in the green: why reaching net zero is one of the biggest imperatives in business

Norths Collective serves community members by going deeper into customer data and marketing personalisation

How the intersection of technology, innovation and sustainability drives sales at 3M

5 new sales metrics every sales manager should be thinking about

Why super ‘stapling’ has made member engagement a top priority for superannuation funds

The top 3 small business trends for 2022

Great Minds of Service: 5 stand-out stats and how to use them in your own organisation

Infographic: the 7 best tips for keeping teams healthy in 2022

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce Industries Summit for Retail and Consumer Goods

Get a monthly round-up of our top blogs straight to your inbox.

Featured

Editors' Picks

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce Industries Summit
for Retail and Consumer Goods