Spending Smartly on Tech Is Key in a Downturn – Here’s How You Can Do It
Our COO explains how your business can get the most value from technology while moving fast and minimising risk.
How to Sell and Explain a New Product to Your Customer
Explaining a new product to a customer doesn’t have to be complicated. Here are three tips to help you explain it and get the sale.
How a Strong Data Culture Can Make Your Forecasting More Accurate
Consistent sales projections start with open access to data — for everyone from rep to exec. Here’s how to do it.
How Salesforce Uses Marketing Cloud Genie To Deliver Customer Magic
We turned to the Marketing Cloud customer data platform, powered by Genie, to build a unified customer profile for Salesforce. Here are five videos showing what we learned along the way.
4 Steps to Help You Build a Resilient Marketing Strategy
Economic downturns often wreak havoc on marketing departments, but with some planning and flexibility, your company can be ready to take on what comes next.
Epidemiologist Describes Why Digital Transformation Is Critical To Public Health
Digital tools were critical to the public health response to COVID-19 in Australia and New Zealand. Epidemiologist Karen Hay describes how digital transformation helped health departments manage the outbreak and why it's worth maintaining your investment.
How To Supercharge Your Automation for Bigger Cost Savings and More Efficiency
Intelligent automation could be as transformative as cloud computing, and is already helping companies cut costs. We explain what it is and how your business can benefit.
How Salesforce Trailblazers Have Reduced Costs, Increased ROI and Continue to Satisfy Customers
Salesforce World Tour is just around the corner! Join us to find out how you can automate more of your processes, increase employee productivity, and decrease your IT costs. Last year’s event was a great opportunity to meet face to face — here’s your chance to register early for 2023.
New Research: Customer Service Trends Include Automation and C-Suite Representation
Our 5th edition of the State of Service Report surveyed 8,000 customer service professionals all over the world. Here’s what we found in Australia and New Zealand, including how service organisations are managing the need to do more with less.
10 New Sales Statistics Reveal How Teams Are Achieving Success Now
Our recent State of Sales survey, featuring insights from more than 7,700 sales professionals, shows how teams are maximising value amid economic headwinds. Salesforce’s Colin Timm and Hamish Miles identify the top insights for sales leaders and reps that want to drive productivity and revenue growth.
3 Ways To Promote Efficient Growth With Resources You Already Have
How do you grow sales in tough times? Return to the basics. Large companies use these strategies to manage risk and increase revenue as market conditions fluctuate.
