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What Is Dreamforce? Everything About Salesforce’s Annual Event

Read more about Salesforce’s annual in-person celebration and Salesforce+ event available in Australia and New Zealand. Learn how Dreamforce will change the way you think about business and innovation.

If you’re new to Salesforce and what we do, you might be wondering — what is Dreamforce? It’s the largest software conference in the world and it’s our pinnacle event, a can’t-miss experience to learn, connect, have fun and give back. For our Trailblazers — our community of customers, partners, and employees — it’s one of the highlights of the year. 

This year’s Dreamforce is extra special to us. It’s Dreamforce’s 20th anniversary, and we’re excited to go big in San Francisco — and online on our free Salesforce+ streaming service available to Australian and New Zealand audiences — for our epic family reunion. Register here.

Whether you’re joining us online or in-person, here’s your guide to all things Dreamforce:

What is Dreamforce?

Dreamforce is an annual event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Trailblazers from all over the world gather to share their insights, successes, and learn the latest in industry innovations. 

Started in 2003, Dreamforce has grown into far more than just a conference — it’s a can’t-miss, immersive experience. From inspiring keynotes and sessions, to visionary thinking and the future of technology, to learning how business can be the greatest platform for change, attendees will be empowered to grow their organisation and careers. Attendees can expect to:

  • Learn. Discover new innovations that help you solve business challenges  through breakout sessions, training, and certification opportunities. Participate in demos of the latest technology.
  • Connect. Meet new people and connect with old friends. Learn from like-minded Trailblazers, meet an incredible network of partners, and be there when new ideas are born.
  • Have fun. When Trailblazers get together, it’s a party. And Dreamforce is the biggest one of all. Dreamforce is a celebration of the community.
  • Give back. Attendees help build diversity, inclusion, equality, and sustainability with action and volunteerism.

When and where is Dreamforce?

Dreamforce 2022 takes place September 20-22 in San Francisco, and on Salesforce+ — our free streaming service available to all audiences in Australia and New Zealand. This reimagined virtual experience is a full three days that includes two channels, 72 hours of live broadcast, 200+ on-demand sessions, and many exclusive, digital-only moments. If you can’t attend in person, you can still catch all the action wherever you are, on the channel that’s right for you.

Who goes to Dreamforce?

Lots of people! Our community includes every level and every industry. You’ll connect with the most innovative brands in the world, visionaries and changemakers, executive leaders from companies of five to the Fortune 500, Salesforce employees and experts, and Trailblazers who are MVPs at what they do along with those just starting their journey. There truly is something to take away from Dreamforce for every attendee. No other tech event provides so many hands-on learning opportunities to help build the future of business, together. 

We host many other events throughout the year, including TrailblazerDX, which slants toward Salesforce administrators, developers, and architects, and Connections, which attracts marketing, customer service, and commerce professionals.

We answer your Salesforce questions

Our Salesforce Explained video series is a fun dive into all things Salesforce. What do we do? How can your business benefit?

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Isn’t this just another tech conference?

Heck no. Dreamforce is where innovation meets inspiration. Anyone who has attended Dreamforce will tell you it’s a unique experience. Sure, you’ll learn about new products and innovations, but that’s just the start. You’ll get real advice on how to unite your teams around the customer. You’ll learn how to empower your employees and see the world through your customer’s eyes. And you’ll hear about how business is the greatest platform for change.

What happens at Dreamforce? What can you expect?

Discover new products and emerging technology. Attend sessions, workshops, and keynotes, and get inspired by expert insight and research. Take your Salesforce certification exams, grow your career, and meet fellow Trailblazers. 

Here’s what you can expect from Dreamforce:

Learning at Dreamforce

At its core, Dreamforce is a learning experience. You’ll learn about the latest innovations from our partners, our visionary speakers and from each other. And you’ll be able to apply those lessons to your own experiences, take those learnings home and transform your business.

If you can’t make it in person, the learning will be in full swing on Salesforce+. You’ll get an immersive Dreamforce digital experience, including the latest news and announcements, and stories of customer success and transformation.

Inspiration at Dreamforce

Dreamforce always hosts thought leaders, industry pioneers, and notable luminaries who share their perspectives and expertise. Past guests include Dr Jane Goodall talking about a sustainable global future, and Thankyou’s Justine And Daniel Flynn on pairing profit and purpose. We’ve been joined before by Tristan Harris from the Center for Humane Technology advising on ethics in artificial intelligence. There are always provocative discussions about social, economic, and environmental issues.

Many Trailblazers take inspiration for their own career path by adding new certifications or gaining new skills on Trailhead, our free online learning platform. They also learn about new tools, technologies, tips, and tricks that help their companies become more customer-centric. Attendees catch a glimpse of the impact they can make in their careers, in their organisations, in their communities, and around the world.

Giving back at Dreamforce

Salesforce is built on Trust, Customer Success, Innovation, Sustainability and Equality. We believe amazing things happen when we work together to help others. Each year at Dreamforce we partner with nonprofits to bring attendees opportunities and activities that make an impact in our community and help the people who need it most. 

A few organisations Trailblazers have supported in the past include UCSF Benioff Children’s Hospitals, (RED), Girl Scouts, Children of Shelters, Bay Area Workforce Development, Larkin Street Youth Services, Hamilton Families, Oakland Unified School District, and San Francisco Unified School District. Discover new products and emerging technology. Attend sessions, workshops, and keynotes, and get inspired by expert insight and research. Take your Salesforce certification exams, grow your career, and meet fellow Trailblazers. 

Have a ton of fun and build community at Dreamforce

Trailblazers are a fun-loving and chatty group. When they gather — virtually or in person — it’s like an epic family reunion. In between the sessions, keynotes, and giving back, there are surprise and delight moments happening around every corner. Friends connect, have fun with Astro and the gang, and celebrate successes of all kinds. And let’s not forget our Dreamfest, where we welcome award-winning headliners such as U2 and Metallica who bring the party in one incredible concert for all onsite attendees.

This is a large conference. How is Salesforce addressing its core value of sustainability?

At Dreamforce we’re committed to creating a sustainable, low-carbon future and accelerating the world’s journey to net zero. Each year, we make every effort to have a more sustainable Dreamforce. This year, we are proud to limit non-sustainable swag, provide carbon-friendly menus, eco-friendly packaging, refillable water stations, and offer onsite attendees the opportunity to offset their travel-related emissions. We will also feature luminary speakers and hands-on demo stations that will educate and enable you to take climate action.

Where can I learn more about Dreamforce?

This year, we’re reuniting in person in San Francisco and around the world on Salesforce+ on September 20-22. It’s time to unlock your full potential. The next generation of Dreamforce magic is here.

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Salesforce Staff

The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organizational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.

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