Skip to Content
Skip to Content

Why Digital Transformation Is a Little Like a Home Reno

The word ‘transformation’ can conjure images of surprise makeovers and radical overnight changes. But digital transformation projects are a lot less passive. They typically take a lot of time, effort and planning.

Whether you’re trying to unify multiple business functions or processes, create customer experiences that build loyalty, empower time-poor teams through automation, or all of the above, digital transformation demands careful planning and ongoing change management. And, let’s be honest, so does a renovation.

If that sounds difficult, what’s worse is putting off innovation, transformation and digital solutions. As with renovations, they can be more difficult, resource-intensive and expensive the longer they’re left. Increasingly, digitisation is necessary to deliver the experiences customers expect and the superpowers that give businesses a competitive advantage.

Of course, a home reno isn’t exactly like digital transformation in every way. Whereas you can maybe think of a reno as a one-off project with a clear beginning and end, a successful transformation strategy typically needs to be part of a broader and more constant evolution throughout your organisation. 

Still, when it comes to planning and deploying new digital frameworks, there are some similarities to a home reno that can help make the process feel a little more accessible.

Salesforce Staff

The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organizational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.

More by Salesforce

Get the latest articles in your inbox.