{"id":48679,"date":"2022-05-09T17:12:00","date_gmt":"2022-10-18T17:12:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=48679"},"modified":"2022-10-25T10:27:55","modified_gmt":"2022-10-25T17:27:55","slug":"world-tour-sydney-2022-how-we-successfully-delivered-a-hybrid-experience","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/world-tour-sydney-2022-how-we-successfully-delivered-a-hybrid-experience\/","title":{"rendered":"World Tour Sydney 2022: How We Successfully Delivered a Hybrid Experience"},"content":{"rendered":"\n<p>After two years, Sydney finally saw its first in-person World Tour earlier this month. But there were a few differences this time, and one of the biggest was a focus on hybrid experiences.<\/p>\n\n\n\n<p>We were so excited to be back and able to connect in person \u2014 it felt like a true family reunion. Still, we were just as excited about delivering incredible experiences to those joining us virtually.<\/p>\n\n\n\n<p>So how did we pull off an immersive experience for two different audiences, and how can you build your own hybrid events? To find out, watch Salesforce leaders explain how World Tour Sydney came to life.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/VsoaupkoGwLN14chZZvSgD.jpg\"  data-uuid=\"VsoaupkoGwLN14chZZvSgD\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pulling-off-your-hybrid-events\">Pulling off your hybrid events<\/h3>\n\n\n\n<p>Ready to update your next event? Let\u2019s take a look at some of the most important insights from Leandro, Renata and Stuart.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"put-the-customer-first-wherever-they-might-be\">Put the customer first \u2014 wherever they might be<\/h4>\n\n\n\n<p>In the past, we\u2019ve looked at <a href=\"https:\/\/www.salesforce.com\/au\/blog\/2020\/03\/pivot-live-stream-virtual-event-fast-business.html\" target=\"_blank\" rel=\"noopener\">how to pivot from an in-person event to a virtual one<\/a>. But, going forward, there will be a mix of people who are keen to explore your event in person and others who can only join remotely. Offering both avenues is a great way to include more participants than we used to with in-person-only events.&nbsp;<\/p>\n\n\n\n<p>\u201cWe were very considerate in ensuring everything we created was just as special an online experience as it was for the people in-person at the event,\u201d explained Renata. This included features that only virtual audiences could access, bringing the virtual live audience into the Main Show, and turning a virtual MECCA demo into an engaging in-person experience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"dont-forget-lessons-learnt-from-the-last-two-years\">Don\u2019t forget lessons learnt from the last two years<\/h4>\n\n\n\n<p>We\u2019ve all had to adjust to restrictions and social distancing, usually through digital platforms and channels. As Stuart explained, it\u2019s important to keep these lessons in mind, urging listeners to always come back to the question: \u201cHow will this render on screen for someone watching at home?\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s great to be back, but don\u2019t forget your online audiences. They\u2019re out there.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"grow-the-event-beyond-a-single-day\">Grow the event beyond a single day<\/h4>\n\n\n\n<p>\u201cThe event doesn\u2019t end here today,\u201d said Renata.&nbsp;<\/p>\n\n\n\n<p>Though the Main Show and even some exclusive moments were live-streamed to virtual audiences, in-person attendees got to enjoy 20 different sessions. To make sure all audiences get more out of the event, explained Renata, we\u2019ve recorded and will be publishing sessions on-demand through <a href=\"https:\/\/www.salesforce.com\/plus?d=7013y000000vYcmAAE\" target=\"_blank\" rel=\"noopener\">Salesforce+<\/a>&nbsp;\u2014 don\u2019t forget to sign up to <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/World_Tour\/series\/Best_of_World_Tour_Sydney\/episode\/episode-s1e1\" target=\"_blank\" rel=\"noopener\">see the Main Show yourself<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"make-sure-your-toolkit-supports-hybrid-events-and-safety\">Make sure your toolkit supports hybrid events (and safety!)<\/h4>\n\n\n\n<p>When Leandro asked about which tools could help marketers bring similar events to life, Stuart pointed to <a href=\"https:\/\/www.salesforce.com\/au\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Marketing Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/au\/products\/sales-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Sales Cloud<\/a> as cornerstones of World Tour Sydney. These were critical for tracking customer data and demand gen campaigns, adjusting our approaches according to performance.&nbsp;<\/p>\n\n\n\n<p>Renata also pointed to Slack, noting that it helped internal teams break the work into sub-projects and sub-channels. But it also helped Salesforce connect with external agency partners and streamlined planning \u2014 and it ensured everyone was able to collaborate before, during and after the event, regardless of where they were located.&nbsp;<\/p>\n\n\n\n<p>Last but certainly not least, Leandro, Renata and Stuart all noted the importance of updating safety measures to keep participants safe, and recommended <a href=\"https:\/\/www.salesforce.com\/au\/products\/safety-cloud\/\" target=\"_blank\" rel=\"noopener\">Safety Cloud <\/a>for measures like vaccination status tracking.&nbsp;<\/p>\n\n\n\n<p><b>Want to brush up on your virtual event skills? <a href=\"https:\/\/trailhead.salesforce.com\/en\/content\/learn\/modules\/virtual-events\" target=\"_blank\" rel=\"noopener\">Check out the virtual events module on Trailhead.<\/a><\/b><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df59b541337&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df59b541337\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/world-tour-sydney-2022-on-demand-blog-banner-in-text-1.png?strip=all&#038;quality=95\" alt=\"Watch the best of World Tour Sydney 2022 on Salesforce+.\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In-person event? Virtual? Why not both? In this video interview, Salesforce leaders discuss how they turned World Tour Sydney into a hybrid experience that had something for everyone, from anywhere. <\/p>\n","protected":false},"author":1,"featured_media":48681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"2857678c63734d16b536494db9b96180","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2452],"sf_content_type":[],"coauthors":[2454],"class_list":["post-48679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>World Tour Sydney 2022: How We Successfully Delivered a Hybrid Experience | Salesforce<\/title>\n<meta name=\"description\" content=\"In-person event? 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