{"id":48761,"date":"2022-03-03T17:14:00","date_gmt":"2022-10-18T17:14:14","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=48761"},"modified":"2024-04-02T03:33:23","modified_gmt":"2024-04-01T16:33:23","slug":"customer-data-platform-cdp-explained-in-60-seconds","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/customer-data-platform-cdp-explained-in-60-seconds\/","title":{"rendered":"Customer Data Platform (CDP) Explained in 60 Seconds"},"content":{"rendered":"\n<p>Enter <a href=\"https:\/\/www.salesforce.com\/au\/products\/marketing-cloud\/platform\/customer-data-platform\/\" target=\"_blank\" rel=\"noopener\">Customer Data Platform<\/a> (CDP). What is CDP you ask? Simply put, it is analytics software designed to help marketers manage their customer data. But because CDP is such a versatile piece of marketing technology, it\u2019s not always easy to quickly summarise its many capabilities. Which is why we challenged our product marketers to do exactly that.<\/p>\n\n\n\n<p>Here, Salesforce\u2019s Pam Samathivathanachai and Robert Colborne sit down to explain why CDP is the game changer we\u2019ve all been waiting for in 60-seconds.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s see how they fared.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/RcvyeNxaeqS3LhoW33re5f.jpg\"  data-uuid=\"RcvyeNxaeqS3LhoW33re5f\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-customer-experience-but-supercharged\">The customer experience, but supercharged<\/h2>\n\n\n\n<p>Success! In a nutshell, Salesforce CDP allows you to bring together first-party customer data across sales, service and marketing to build the most accurate of unique customer profiles and understanding of the individual customer.&nbsp;<\/p>\n\n\n\n<p>For the customer, this means their interactions with your brand are not only personalised to them but appear at the right time and on the right channel. Never again will your customer see an ad for or receive communications on a product in which they have no interest, or that they already purchased months ago.&nbsp;<\/p>\n\n\n\n<p>Finally, here\u2019s the kicker \u2014 the more data you feed into your <a href=\"http:\/\/www.salesforce.com\/au\/resources\/guides\/getting-started-with-a-customer-data-platform\/\" target=\"_blank\" rel=\" noopener\">Customer Data Platform<\/a>, the more you get out of it.<\/p>\n\n\n\n<p><b>To take ultimate control of your customer data, <a href=\"https:\/\/www.salesforce.com\/au\/form\/conf\/getting-started-with-cdp\/?d=7013y000002601AAAQ&amp;nc=7013y000002601FAAQ\" target=\"_blank\" rel=\"noopener\">get started with the Customer Data Platform e-book<\/a>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s the question on many marketers&#8217; minds: how can I unify my customer data?<\/p>\n","protected":false},"author":1,"featured_media":48763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"b4296212517c48e1a7ab1a67691d7513","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2485,2455,2456],"sf_content_type":[],"coauthors":[2454],"class_list":["post-48761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-data-culture","sf_topic-marketing","sf_topic-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer 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