{"id":48863,"date":"2022-01-25T17:16:00","date_gmt":"2022-10-18T17:16:37","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=48863"},"modified":"2022-11-06T20:05:19","modified_gmt":"2022-11-07T04:05:19","slug":"in-fewer-than-900-words-we-explain-what-business-strategy-is","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/in-fewer-than-900-words-we-explain-what-business-strategy-is\/","title":{"rendered":"In fewer than 900 words we explain what business strategy is"},"content":{"rendered":"\n

Let\u2019s get one thing straight: a business strategy should never be seen as a \u201cnice to have.\u201d Your strategy is the grunt work, the thinking and the planning that will help you get to where you want to be.<\/p>\n\n\n\n

Why do I need a strategy?<\/h2>\n\n\n\n

If the term \u2018strategic direction\u2019 rings a bell, it\u2019s because managers and leaders like to use it when discussing business growth, expansion or product development to stakeholders. But dig a little deeper and you will find that beyond all the buzzwords, business lunches and ping pong tables, many organisations rely on aspiration rather than solid direction. And without consensus on your core goals or measurements of success, you\u2019ll struggle to communicate a strategic vision or forward-looking plan with your customers, or even to yourselves. <\/p>\n\n\n\n

Setting a strategy is a process that helps you prioritise goals, understand risks, align on focus areas, and identify resource needs to drive that success. Even if a fire drill pulls you elsewhere, your business strategy will help you stay focused on your longer term goals.<\/p>\n\n\n\n

What makes a good strategy?<\/h2>\n\n\n\n

A strategy is made up of two things: a long-term vision underpinned by a robust and simple business plan.<\/p>\n\n\n\n

The strategic vision<\/h3>\n\n\n\n

The Einstein quote: \u201cIf you can\u2019t explain it to a six year old, you don\u2019t understand it yourself\u201d perfectly sums up just how simple your vision should be. It should provide a lens on a desired future state, a place the company aspires to be, is clear and can be measured. <\/p>\n\n\n\n

When Salesforce formed in 1999 its vision was to rapidly create a world-class internet company for sales automation. It was a simple vision that people could (and did) buy into. And the thing about visions is they don\u2019t have to stay the same. How many times do you think Salesforce has evolved its strategic vision since 1999? Many. Don\u2019t be afraid to reset and adjust plans to ensure the evolution of your strategy is built on the right things.<\/p>\n\n\n\n

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