From a marketing perspective, our number one job is to reach people across that hybrid world and convey messages and value in formats and on channels that work for them. Michael Peachey, SVP, Slack Enterprise Marketing at Salesforce explores how Slack enables marketers to do exactly that by creating a Digital HQ from which to connect with their partners and customers.<\/p>\n\n\n\n
Think about it: no one has been putting up billboards on the highway while everyone was in lockdown. Our customers are at home, engaging with content in a digital first way more than ever before. And the shift to digital first is only set to intensify, with 68% of customers<\/a> saying they\u2019re online more often than not, and 58% expecting to do more online shopping after the pandemic than before.<\/p>\n\n\n\n Fortunately marketers are very agile and adaptive. Indeed, 84% of marketers<\/a> say customer expectations are changing their digital strategies. Marketers want to be relevant and meet their customers where they are with messages that resonate with them.<\/p>\n\n\n\n Creating those messages has become a far more collaborative process. It involves bringing together teams of experts in design, content, advertising, technology and sales. Even the customer can be part of that collaboration and message-making. <\/p>\n\n\n\n Indeed, collaboration is one of the great strengths of creating a Digital HQ with Slack. It can make your partners and customers feel like a part of your team. It brings them in close so they become integral to the action, not just an audience to it. <\/p>\n\n\n\n With Slack, we are no longer dependent on endless email threads or eight hours a day of Zoom calls for sharing information. Instead, communication can be team-based or project-based. The channel format allows a group of people to come together around a single problem to solve or a campaign to launch. As HBO Max\u2019s Trailblazers said at Dreamforce<\/a>, it\u2019s about working smarter, not harder and that\u2019s exactly what Slack\u2019s Digital HQ makes possible. <\/p>\n\n\n\n Slack allows for a seamless flow of information between your teams and partners. Responses are faster and subsequently campaigns get to market more quickly. You can market at the speed of your customer. And productivity improves<\/a> as marketers operate more efficiently to deliver on the needs of their business. <\/p>\n\n\n\nHow a Digital HQ promotes collaboration and productivity<\/h2>\n\n\n\n