{"id":49033,"date":"2021-10-22T17:21:00","date_gmt":"2022-10-18T17:21:07","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=49033"},"modified":"2022-11-01T21:53:40","modified_gmt":"2022-11-02T04:53:40","slug":"embracing-data-and-analytics-is-a-winning-strategy-for-leaders-to-improve-business-conversations-says-tableau-and-yougov-survey","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/embracing-data-and-analytics-is-a-winning-strategy-for-leaders-to-improve-business-conversations-says-tableau-and-yougov-survey\/","title":{"rendered":"Embracing data and analytics to improve business conversations"},"content":{"rendered":"\n

At Tableau, we believe in not only the power of data, but also in how digging into that data as deeply as possible drives quality business conversations. To test that belief, we commissioned the Quality Conversations Survey<\/a>, which questioned roughly 2,000 business leaders from multiple countries including Australia. <\/p>\n\n\n\n

Before we dig into the findings, it\u2019s important to explain what we mean by \u201cquality conversations\u201d. A quality conversation is any discussion, usually during a period of change, that results in the making of meaningful decisions, the setting of business directions or the rallying of troops. In other words, it\u2019s a conversation that moves an organisation forward. <\/p>\n\n\n\n

With that in mind, let\u2019s get into the findings for Australia.<\/p>\n\n\n\n

Pandemic brings positive and negative impacts to conversations<\/h2>\n\n\n\n

In order to discuss the impact of data on quality conversations, we need to contextualise how the very nature of business communications was upheaved by the pandemic. <\/p>\n\n\n\n

The physical separation of remote workers brought with it a series of foreign challenges, most due to the lack of real-world interactions. Sixty-one percent of Australian executives found that less of a window into non-verbal communications made it more difficult to read others, while just as many said that the lack of water-cooler (informal) discussions negatively impacted conversations. <\/p>\n\n\n\n

Sixty percent of that same group worried that a dip in information sharing between teams also affected quality conversations. <\/p>\n\n\n\n

At the same time, executives can see that recent shifts in the business landscape have also affected conversations positively. Seventy-two percent believe that remote work has helped their organisation prioritise higher-value meetings, 64% claim that meetings are more productive, and 60% claim that it\u2019s now easier to have more people join conversations.<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>\n\n\n\n

Data emerges as a key driver for quality conversations<\/h2>\n\n\n\n

Since the pandemic hit, businesses of all sizes across Australia have shown great ingenuity in finding new avenues to productivity and growth.  <\/p>\n\n\n\n

During the conduction of the survey, Tableau engaged Professor Donnel Briley of The University of Sydney Business School for an expert take on Australia\u2019s efforts:<\/p>\n\n\n

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\u201cOverall, the shift to remote working has been less disruptive to local business discussion than in other countries because of its increased opportunities for inclusivity and levelled hierarchies \u2014 which are real traits of local leadership. On the other hand, opening up discussions to more participants means Australian business leaders are going to have to be more focused and structured. Data will increasingly play a role in helping achieve this.\u201d<\/p><\/blockquote>\n\n