{"id":49094,"date":"2021-10-06T17:22:00","date_gmt":"2022-10-18T17:22:49","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=49094"},"modified":"2022-11-06T19:31:53","modified_gmt":"2022-11-07T03:31:53","slug":"celebrating-the-latin-spirit-with-latinoforce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/celebrating-the-latin-spirit-with-latinoforce\/","title":{"rendered":"Celebrating the Latin Spirit With Latinoforce"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"bringing-latinoforce-down-under\">Bringing Latinoforce Down Under<\/h2>\n\n\n\n<p>\u201cWhen I started working at Salesforce, I was so excited to see all the Equality Groups,\u201d remembers Wendy Zveglic, Senior Manager, Solutions Engineering Marketing Cloud at Salesforce.&nbsp;<\/p>\n\n\n\n<p>\u201cWhen I saw a post about Latinoforce, I thought \u2018Yes! I belong. Here are my people.\u2019 But there wasn\u2019t a local ANZ version of the group yet.\u201d<\/p>\n\n\n\n<p>It wouldn\u2019t be long until Wendy, Sergio Cutrera, Principal Solution Engineer at Salesforce, and a group of other Latino Salesforce employees, including Leandro P\u00e9rez, Midori Hiroishi, Carolina Teicher, Gareth O\u2019Connor and Geovanna Pazmino, would bring ANZ\u2019s Latinoforce group to life.&nbsp;<\/p>\n\n\n\n<p>\u201cBefore Latinoforce, we used to go to the churrascaria near Darling Harbour just to catch up from time to time and speak to other colleagues in Spanish and share the spirit of our culture,\u201d says Sergio.<\/p>\n\n\n\n<p>\u201cSometimes it\u2019s so good to connect with people from your own background, and we wanted to share that culture with others.\u201d<\/p>\n\n\n\n<p>\u201cOur culture is all about inclusivity and flavour, joy and celebration,\u201d Wendy says.&nbsp;<\/p>\n\n\n\n<p>\u201cWe wanted to bring that Latin flavour to Salesforce in Australia.\u201d<\/p>\n\n\n\n<p>A trip back to Argentina for Sergio would help get the ball rolling. Latinoforce was the first equality founded in Argentina, and they were eager to help their ANZ colleagues build the group Down Under. Leandro Perez, VP of Asia Pacific Marketing, came on as their executive sponsor, with Segio serving as the President and Wendy as the head of philanthropy. Latinoforce ANZ was launched \u2013 just as the COVID-19 pandemic was beginning.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df36073c9e2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df36073c9e2\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/Celebrate20Hispanic20Heritage20Month20ANZ20-20Dine20Latino20ANZ.jpg?strip=all&#038;quality=95\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption>Members of the Latinoforce leadership team represent countries and cultures from across Latin America \u2013 and Australia! There are 18 Latinoforce groups in the global Salesforce community.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sharing-the-latin-spirit-through-food-travel-language-and-fun\">Sharing the Latin spirit through food, travel, language and fun<\/h2>\n\n\n\n<p>\u201cWe were born in lockdown,\u201d says Sergio.&nbsp;<\/p>\n\n\n\n<p>\u201cIt wasn\u2019t an easy time for many people, especially for some of our colleagues living by themselves. \u201cI\u2019m totally convinced that the spirit of working together is quite important. So we planned events to help bring people together.\u201d<\/p>\n\n\n\n<p>\u201cWe had all the more reason to create something that would bring connection, diversity and culture at a time when people were really lacking connection,\u201d Wendy agrees.&nbsp;<\/p>\n\n\n\n<p>Latinoforce Event Chair, Geovanna Pazmino, took the lead to fill September with Latinoforce local events. The first event was Dine with Latinoforce \u2014 a competition that saw people sharing photos of food they\u2019d prepared and posting their favourite Latino food or ordering their favourite Latino dish from a local restaurant to support them during lockdown. Dishes included tacos, ceviche and empanadas, with winners receiving Latinoforce branded swag. But the real thrill was the virtual shared feast and the opportunity to introduce foods \u2014 an essential and vivid part of Latino culture \u2014 to an audience hungry for connection, fun and insight into other cultures.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df36073d9dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df36073d9dc\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/dine-latino-dishes.jpg?strip=all&#038;quality=95\" alt=\"A sample of just some of the dishes Latinoforce served up during the Dine with Latinoforce event.\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption>A sample of just some of the dishes Latinoforce served up and shared in the event Slack channel during the Dine with Latinoforce event.<\/figcaption><\/figure>\n\n\n\n<p>Travel with Latinoforce has been another very popular event.&nbsp;<\/p>\n\n\n\n<p>\u201cWe asked people to send photos of places in Latin America they\u2019d travelled to or dreamed of going to,\u201d Sergio says.&nbsp;<\/p>\n\n\n\n<p>\u201cThis one really puts a smile on people\u2019s faces \u2013 to travel with your mind after so long not being able to go anywhere.\u201d<\/p>\n\n\n\n<p>\u201cIt gave our leadership team a chance to share their heritage and the places that are meaningful to them,\u201d Wendy says.&nbsp;<\/p>\n\n\n\n<p>\u201cOur Spanish language sessions also get a full house. It\u2019s for anyone who wants to learn Spanish for travelling or because they have a partner who speaks Spanish or just for pleasure,\u201d Sergio says.&nbsp;<\/p>\n\n\n\n<p>And, as Wendy explains, the language sessions are a wonderful way to demonstrate how diverse Latin culture is.&nbsp;<\/p>\n\n\n\n<p>\u201cThere are so many different ways to say the same thing! Mexicans have a different expression from Chileans who have a different way of saying it to Ecuadorians or Europeans.\u201d<\/p>\n\n\n\n<p>\u201cWe\u2019ve done playlists of favourite Latin songs and shared them across different Slack channels, via email and in Zoom meetings to help lift people\u2019s spirits,\u201d Wendy adds.&nbsp;<\/p>\n\n\n\n<p>\u201cAnd we\u2019ve shared lists of the Latin movies that have influenced us and invited other people to share the ones they\u2019ve loved. We\u2019ve partnered with Faithforce to talk about shared religious traditions and others that are unique to Latin cultures, like Mexico\u2019s Christmas Posada. It was wonderful to have someone from Mexico talk to us about the essence of that celebration, and the foods, drinks and costumes that all play a part.<\/p>\n\n\n\n<p>\u201cWe have a lot of allies: people who love the culture, the food, the music. And it\u2019s really important that people know you don\u2019t have to be Latin to participate \u2013 you\u2019re welcome to come and have fun and learn something new.\u201d<\/p>\n\n\n\n<p>Listen to the sounds of Latinoforce with the <b><a href=\"https:\/\/open.spotify.com\/playlist\/5y2vXriVmDsoO4U2modDtL?si=fd5daed526a64ec8\" target=\"_blank\" rel=\"noopener\">Latinoforce ANZ Spotify playlist<\/a><\/b>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opening-new-horizons-for-latina-women\">Opening new horizons for Latina women<\/h2>\n\n\n\n<p>Beyond bonding over shared culture and community, Wendy says Latinoforce gives her a powerful platform from which to encourage and support other Latina women to consider tech and engineering roles at Salesforce. She\u2019s worked with a not-for-profit women\u2019s project to do exactly that.&nbsp;<\/p>\n\n\n\n<p>\u201cSometimes I have that feeling of imposter syndrome and wonder how on earth I made it as a Latina woman in engineering,\u201d Wendy says.<\/p>\n\n\n\n<p>\u201cI didn\u2019t grow up seeing a lot of Latina women in leadership positions or in tech, so I want to show others that it can be done. If they\u2019re doubting themselves but they see someone like me, then they know they can do it too.\u201d<\/p>\n\n\n\n<p>Both Sergio and Wendy say that once lockdowns ease, the group plans to offer Salesforce training courses and mentoring opportunities to members of the Latino community. The hope is that this will open more pathways to jobs in tech, and show others that there\u2019s a community here ready to lift them up.<\/p>\n\n\n\n<p>\u201cIt\u2019s really important to me to be able to bring my whole true self to Salesforce and to work and pay it forward to help others,\u201d Wendy says.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"post-lockdown-plans-and-making-everyone-welcome\">Post lockdown plans and making everyone welcome<\/h2>\n\n\n\n<p>\u201cWe are really looking forward to being able to host more in-person events when lockdown restrictions ease,\u201d Sergio says.&nbsp;<\/p>\n\n\n\n<p>\u201cGiving back to the community is a big part of what Latinoforce is about.\u201d<\/p>\n\n\n\n<p>An event to raise money for Assistance Dogs Australia in September was a long time in the planning with fellow Salesforce Equality group Abilityforce. Held virtually to celebrate the end of the Champion Month\/Heritage celebration, the event raised $2,437, with Salesforce donor matching to bring the total to around $5,000. It is just one of many events Latinoforce plans to take in person post lockdown.&nbsp;\u201cWe have big goals,\u201d Wendy says.&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s been hard with lockdown, but we are looking at partnering with other Equality groups and nonprofit groups&nbsp;in our ecosystem to help our Latino community build skills and confidence in areas that have not traditionally seen high levels of Latino participation.\u201d<\/p>\n\n\n\n<p>And in the meantime, Latinoforce is open to anyone who finds something in the culture that resonates with them.&nbsp;<\/p>\n\n\n\n<p>\u201cCome and share the journey with us and have some fun,\u201d Wendy says.&nbsp;<\/p>\n\n\n\n<p>\u201cIf you find something you love or connect with, then you belong. Latinoforce will always make you welcome. It\u2019s like a warm hug from grandma. Especially at times like this, you need things to feed your soul. That\u2019s what Latinoforce does.\u201d<\/p>\n\n\n\n<p><b><a href=\"https:\/\/www.salesforce.com\/company\/equality\/equality-groups\/\" target=\"_blank\" rel=\"noopener\">Salesforce has 12 Equality Groups \u2013 learn more and find your community here<\/a>.<\/b><\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Want trailblazer tips and thought leadership straight to your inbox?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\t\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.salesforce.com\/plus?d=7013y000000vYcmAAE&amp;_gl=1*cu2fto*_ga*Nzg0OTU3NjEwLjE2NjYyNDYzMDA.*_ga_3VHBZ2DJWP*MTY2NjgyODQ2Ni4yLjEuMTY2NjgzMTI4Ni4wLjAuMA..\">SUBSCRIBE NOW<\/a><\/div>\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Whether they are advocating for and supporting Latino workers or creating virtual feasts and irresistible playlists, Latinoforce is focused on fun, giving back and creating a strong Latino community. Bonus? Everyone is welcome to join.<\/p>\n","protected":false},"author":1,"featured_media":49096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"a7bdc9b2348944fe82b4d01d680ed777","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2486],"sf_content_type":[],"coauthors":[2454],"class_list":["post-49094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-equality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Celebrating the Latin Spirit With Latinoforce | Salesforce<\/title>\n<meta name=\"description\" content=\"Whether they are advocating for and supporting Latino workers or creating virtual feasts and irresistible playlists, Latinoforce is focused on fun, giving back and creating a strong Latino community. 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