{"id":49342,"date":"2021-07-16T17:30:00","date_gmt":"2022-10-18T17:30:43","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=49342"},"modified":"2022-10-31T02:33:39","modified_gmt":"2022-10-31T09:33:39","slug":"why-digital-transformation-is-a-little-like-a-home-reno","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/why-digital-transformation-is-a-little-like-a-home-reno\/","title":{"rendered":"Why Digital Transformation Is a Little Like a Home Reno"},"content":{"rendered":"\n<p>Whether you\u2019re trying to unify multiple business functions or processes, create customer experiences that build loyalty, empower time-poor teams through automation, or all of the above, digital transformation demands careful planning and ongoing change management. And, let\u2019s be honest, so does a renovation.<\/p>\n\n\n\n<p>If that sounds difficult, what\u2019s worse is putting off innovation, transformation and digital solutions. As with renovations, they can be more difficult, resource-intensive and expensive the longer they\u2019re left. Increasingly, digitisation is necessary to deliver the&nbsp;<a href=\"https:\/\/www.salesforce.com\/au\/blog\/2021\/02\/3-years-of-customer-engagement-trends.html\" target=\"_blank\" rel=\"noopener\">experiences customers expect<\/a> and the superpowers that&nbsp;<a href=\"https:\/\/www.salesforce.com\/au\/blog\/2021\/02\/leading-through-change-fisher-paykel-khoury.html\" target=\"_blank\" rel=\"noopener\">give businesses a competitive advantage<\/a>.<\/p>\n\n\n\n<p>Of course, a home reno isn\u2019t exactly like digital transformation in every way. Whereas you can maybe think of a reno as a one-off project with a clear beginning and end, a successful transformation strategy typically needs to be part of a broader and more constant evolution throughout your organisation.&nbsp;<\/p>\n\n\n\n<p>Still, when it comes to planning and deploying new digital frameworks, there are some similarities to a home reno that can help make the process feel a little more accessible.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.salesforce.com\/au\/products\/platform\/products\/identity\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"8307\" data-attachment-id=\"56075\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/why-digital-transformation-is-a-little-like-a-home-reno\/digital-transformation-home-renovation-infographic-1\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/digital-transformation-home-renovation-infographic-1.jpg\" data-orig-size=\"961,8307\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"digital-transformation-home-renovation-infographic-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/digital-transformation-home-renovation-infographic-1.jpg?w=58\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/digital-transformation-home-renovation-infographic-1.jpg?w=961\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/digital-transformation-home-renovation-infographic-1.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-56075\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/digital-transformation-home-renovation-infographic-1.jpg 961w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/digital-transformation-home-renovation-infographic-1.jpg?w=58&amp;h=500 58w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/digital-transformation-home-renovation-infographic-1.jpg?w=768&amp;h=6639 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/digital-transformation-home-renovation-infographic-1.jpg?w=237&amp;h=2048 237w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The word \u2018transformation\u2019 can conjure images of surprise makeovers and radical overnight changes. But digital transformation projects are a lot less passive. They typically take a lot of time, effort and planning.<\/p>\n","protected":false},"author":1,"featured_media":49344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2484,2481,2473],"sf_content_type":[],"coauthors":[2454],"class_list":["post-49342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-innovation","sf_topic-practical-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Digital Transformation Is a Little Like a Home Reno | Salesforce<\/title>\n<meta name=\"description\" content=\"The word \u2018transformation\u2019 can conjure images of surprise makeovers and radical overnight changes. 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