{"id":49387,"date":"2021-06-24T17:32:00","date_gmt":"2022-10-18T17:32:34","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=49387"},"modified":"2022-10-23T11:34:17","modified_gmt":"2022-10-23T18:34:17","slug":"infographic-5-ways-government-can-build-on-new-gains-in-trust","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/","title":{"rendered":"Infographic: 5 ways government can build on new gains in trust"},"content":{"rendered":"\n<p>Since 2018, the number of Australians and New Zealanders accessing digital government services has been increasing. And expectations are rising in tandem.\u00a0<\/p>\n\n\n\n<p>In research by Boston Consulting Group and Salesforce, people increasingly expect great digital experiences and personalised services \u2013 but they\u2019re still wary about sharing their information and agencies overstepping their boundaries.<\/p>\n\n\n\n<p>So how can public sector leaders thread the needle and encourage further gains in trust? The Trust Imperative 2 is <a href=\"https:\/\/www.salesforce.com\/au\/blog\/2021\/05\/trust-imperative-2021.html\" target=\"_blank\" rel=\"noopener\">packed with insights<\/a> about what customers want and how governments can deliver, but check out this quick infographic if you want top-level takeaways.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e187081ee38&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e187081ee38\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/au\/2021\/June\/TrustImperative_Part_01.gif\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e187081f19d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e187081f19d\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/au\/2021\/June\/TrustImperative_Part_02.gif\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e187081f513&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e187081f513\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/au\/2021\/June\/TrustImperative_Part_03.gif\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e187081f893&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e187081f893\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/au\/2021\/June\/TrustImperative_Part_04.gif\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e187081fc12&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e187081fc12\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/au\/2021\/June\/TrustImperative_Part_05.gif\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e187081ff6c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e187081ff6c\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/au\/2021\/June\/TrustImperative_Part_06.gif\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e18708202bf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e18708202bf\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/au\/2021\/June\/TrustImperative_Part_07.gif\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/trust-imperative-2\/?d=7013y000000ZiMnAAK&amp;nc=7013y000000ZiMsAAK\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/au\/2021\/June\/TrustImperative_Part_08.gif\" alt=\"\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In the second and most recent Trust Imperative report, we found modest gains in trust but huge upticks in the amount of people accessing digital services from government. With customer expectations rising, how can government keep building on trust and earning permission to personalise services? Watch this infographic for some possible answers.<\/p>\n","protected":false},"author":1,"featured_media":49389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2484,2462,2492,2500],"sf_content_type":[],"coauthors":[2454],"class_list":["post-49387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-research","sf_topic-infographics","sf_topic-public-sector"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Infographic: 5 ways government can build on new gains in trust | Salesforce<\/title>\n<meta name=\"description\" content=\"In the second and most recent Trust Imperative report, we found modest gains in trust but huge upticks in the amount of people accessing digital services from government. With customer expectations rising, how can government keep building on trust and earning permission to personalise services? Watch this infographic for some possible answers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: 5 ways government can build on new gains in trust\" \/>\n<meta property=\"og:description\" content=\"In the second and most recent Trust Imperative report, we found modest gains in trust but huge upticks in the amount of people accessing digital services from government. With customer expectations rising, how can government keep building on trust and earning permission to personalise services? Watch this infographic for some possible answers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T17:32:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-23T18:34:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/trust-imperative-2-infographic-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforce\" \/>\n<meta name=\"twitter:site\" content=\"@salesforce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8\"}],\"headline\":\"Infographic: 5 ways government can build on new gains in trust\",\"datePublished\":\"2022-10-18T17:32:34+00:00\",\"dateModified\":\"2022-10-23T18:34:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/\"},\"wordCount\":104,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/trust-imperative-2-infographic-header.png\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/\",\"name\":\"Infographic: 5 ways government can build on new gains in trust | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/trust-imperative-2-infographic-header.png\",\"datePublished\":\"2022-10-18T17:32:34+00:00\",\"dateModified\":\"2022-10-23T18:34:17+00:00\",\"description\":\"In the second and most recent Trust Imperative report, we found modest gains in trust but huge upticks in the amount of people accessing digital services from government. With customer expectations rising, how can government keep building on trust and earning permission to personalise services? Watch this infographic for some possible answers.\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/trust-imperative-2-infographic-header.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/trust-imperative-2-infographic-header.png\",\"width\":500,\"height\":281},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/\",\"name\":\"Salesforce\",\"description\":\"Learn how to get ahead of trends and supercharge professional relationships\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/au\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\",\"https:\/\/x.com\/salesforce\",\"https:\/\/instagram.com\/salesforce\",\"http:\/\/www.linkedin.com\/company\/salesforce\",\"http:\/\/www.youtube.com\/Salesforce\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8\",\"name\":\"Salesforce\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/5c0ee1996ec3a82ffd225f681265d95d\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/salesforce-avatar-e1666571807979.png?w=128&h=96&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/salesforce-avatar-e1666571807979.png?w=128&h=96&crop=1\",\"width\":128,\"height\":96,\"caption\":\"Salesforce\"},\"description\":\"The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Infographic: 5 ways government can build on new gains in trust | Salesforce","description":"In the second and most recent Trust Imperative report, we found modest gains in trust but huge upticks in the amount of people accessing digital services from government. With customer expectations rising, how can government keep building on trust and earning permission to personalise services? Watch this infographic for some possible answers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/","og_type":"article","og_title":"Infographic: 5 ways government can build on new gains in trust","og_description":"In the second and most recent Trust Imperative report, we found modest gains in trust but huge upticks in the amount of people accessing digital services from government. With customer expectations rising, how can government keep building on trust and earning permission to personalise services? Watch this infographic for some possible answers.","og_url":"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce","article_published_time":"2022-10-18T17:32:34+00:00","article_modified_time":"2022-10-23T18:34:17+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/trust-imperative-2-infographic-header.png","type":"image\/png"}],"author":"Salesforce","twitter_card":"summary_large_image","twitter_creator":"@salesforce","twitter_site":"@salesforce","twitter_misc":{"Written by":"Salesforce","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8"}],"headline":"Infographic: 5 ways government can build on new gains in trust","datePublished":"2022-10-18T17:32:34+00:00","dateModified":"2022-10-23T18:34:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/"},"wordCount":104,"commentCount":0,"publisher":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/trust-imperative-2-infographic-header.png","inLanguage":"en-AU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/","url":"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/","name":"Infographic: 5 ways government can build on new gains in trust | Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/trust-imperative-2-infographic-header.png","datePublished":"2022-10-18T17:32:34+00:00","dateModified":"2022-10-23T18:34:17+00:00","description":"In the second and most recent Trust Imperative report, we found modest gains in trust but huge upticks in the amount of people accessing digital services from government. With customer expectations rising, how can government keep building on trust and earning permission to personalise services? Watch this infographic for some possible answers.","inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/infographic-5-ways-government-can-build-on-new-gains-in-trust\/#primaryimage","url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/trust-imperative-2-infographic-header.png","contentUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/trust-imperative-2-infographic-header.png","width":500,"height":281},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/au\/blog\/#website","url":"https:\/\/www.salesforce.com\/au\/blog\/","name":"Salesforce","description":"Learn how to get ahead of trends and supercharge professional relationships","publisher":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/au\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/au\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce","https:\/\/x.com\/salesforce","https:\/\/instagram.com\/salesforce","http:\/\/www.linkedin.com\/company\/salesforce","http:\/\/www.youtube.com\/Salesforce"]},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8","name":"Salesforce","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/5c0ee1996ec3a82ffd225f681265d95d","url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/salesforce-avatar-e1666571807979.png?w=128&h=96&crop=1","contentUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/salesforce-avatar-e1666571807979.png?w=128&h=96&crop=1","width":128,"height":96,"caption":"Salesforce"},"description":"The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.","url":"https:\/\/www.salesforce.com\/au\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/trust-imperative-2-infographic-header.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/au\/blog","push-errors":false,"primary_topic":{"errors":{"invalid_term":["Empty Term."]},"error_data":[]},"featured_image_url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/trust-imperative-2-infographic-header.png?w=500","_links":{"self":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/49387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/comments?post=49387"}],"version-history":[{"count":5,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/49387\/revisions"}],"predecessor-version":[{"id":55982,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/49387\/revisions\/55982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/media\/49389"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/media?parent=49387"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/sf_topic?post=49387"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/sf_content_type?post=49387"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/coauthors?post=49387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}