{"id":49575,"date":"2021-04-22T17:39:00","date_gmt":"2022-10-18T17:39:53","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=49575"},"modified":"2023-11-20T11:15:20","modified_gmt":"2023-11-20T00:15:20","slug":"growing-your-smb-by-combining-technology-and-purpose","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/growing-your-smb-by-combining-technology-and-purpose\/","title":{"rendered":"Growing Your Smb by Combining Technology and Purpose"},"content":{"rendered":"\n<p>During our Small Business Show, part of Salesforce Live: A&amp;NZ 2021, we were able to get a broader look at shifts in small business. Peter Strong, CEO of the Small Business Council of Australia, explained some of the biggest small business focuses for 2021, including <a href=\"https:\/\/www.salesforce.com\/au\/solutions\/small-business-solutions\/overview\/\" target=\"_blank\" rel=\"noopener\">smarter use of technology<\/a>.&nbsp;<\/p>\n\n\n\n<p>A panel discussion also evolved around how small businesses have adapted and can continue to grow. In the final stretch of the discussion, a major theme was the importance of staying focused on customer needs and what your business does best, while letting technology handle the rest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"focus-on-what-youre-good-at-and-the-customer-problems-youre-solving\">Focus on what you\u2019re good at and the customer problems you\u2019re solving<\/h2>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/Salesforce-LIVE-GIFS-1.gif?strip=all&#038;quality=95\" alt=\"\">David shares what he\u2019s learned about business resilience during COVID-19, emphasising throughout the discussion that success often requires a keen understanding of customer problems and the value you\u2019re providing. <a href=\"https:\/\/salesforce.jomablue.com\/community\/125\/agenda\/1332\" target=\"_blank\" rel=\"noopener\">Watch the full session<\/a>. <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/Salesforce-LIVE-GIFS-2.gif?strip=all&#038;quality=95\" alt=\"\">Natasha explains to the panel how Lawpath stays in tune with customer needs by using data to spot trends, especially during unpredictable situations like COVID-19 lockdown. <a href=\"https:\/\/salesforce.jomablue.com\/community\/125\/agenda\/1332\" target=\"_blank\" rel=\"noopener\">Watch the full session.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-time-for-what-youre-good-at-by-putting-technology-at-the-core-of-your-business\">Make time for what you\u2019re good at by putting technology at the core of your business<\/h2>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/Salesforce-LIVE-GIFS-3.gif?strip=all&#038;quality=95\" alt=\"\">Rachael explains shifts they\u2019ve seen in both consumer behaviour and business, emphasising the importance of small businesses finding digital solutions for consumers who are increasingly online.\u00a0<a href=\"https:\/\/salesforce.jomablue.com\/community\/125\/agenda\/1332\">Watch the full session<\/a>. <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/Salesforce-LIVE-GIFS-4.gif?strip=all&#038;quality=95\" alt=\"\">Natasha said that it\u2019s crucial to outsource specialist knowledge and use technology to work smarter. Still, you should balance technology-enabled efficiencies with the choices and flourishes that make your business unique.\u00a0<a href=\"https:\/\/salesforce.jomablue.com\/community\/125\/agenda\/1332\">Watch the full session<\/a>. <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/Salesforce-LIVE-GIFS-5.gif?strip=all&#038;quality=95\" alt=\"\"> Backing up Natasha\u2019s point, Rachael suggests taking advantage of the technology that\u2019s available but to remember that the goal should be making your life easier and your work more efficient.\u00a0<a href=\"https:\/\/salesforce.jomablue.com\/community\/125\/agenda\/1332\">Watch the full session.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"be-ready-to-evolve-for-your-customers-and-remember-that-they-want-to-support-you\">Be ready to evolve for your customers \u2013 and remember that they want to support you<\/h2>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/Salesforce-LIVE-GIFS-6.gif?strip=all&#038;quality=95\" alt=\"\"> When asked to give advice to small businesses, David recommends setting aside time to think about what your business should be in the long term and how you can keep responding to changing customer needs.&nbsp;<a href=\"https:\/\/salesforce.jomablue.com\/community\/125\/agenda\/1332\">Watch the full session.<\/a> <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/Salesforce-LIVE-GIFS-7.gif?strip=all&#038;quality=95\" alt=\"\"> Rachael responds to the same question by reminding small businesses that COVID-19 has driven a shift back toward community and relationships, with consumers actively looking for ways to support small businesses.&nbsp;<a href=\"https:\/\/salesforce.jomablue.com\/community\/125\/agenda\/1332\">Watch the full session<\/a>. <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/Salesforce-LIVE-GIFS-8.gif?strip=all&#038;quality=95\" alt=\"\"><\/p>\n\n\n\n<p>In a prescient moment before the panel, Peter Strong makes a point that\u2019s similar to Rachael\u2019s: customers recognise the value of small business and want you to succeed. Making better use of technology can free your business to focus on building the relationships that make small businesses so crucial to our communities, economies and everyday lives.<\/p>\n\n\n\n<p><a href=\"https:\/\/salesforce.jomablue.com\/community\/125\/agenda?d=7013y000000uwoLAAQ\">Ready to take action? Check out the on-demand episodes from Salesforce Live: A&amp;NZ for Small Business Trailblazers&nbsp;to learn how you can put technology at the core of your business.<\/a><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d4b84050bef&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d4b84050bef\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/sfl-anz-post-event-8.gif?strip=all&#038;quality=95\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>With so many consumers shifting toward digital options, many small businesses are still rethinking everything from offerings to operations. But being able to focus on your core purpose \u2014 what you do best, what your customers want from you, the unique value you provide to customers \u2014 requires leveraging technology. Leaders from Canva, Xero and Lawpath break it down in gif form.<\/p>\n","protected":false},"author":1,"featured_media":49577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"aabcb3d34ba2429fb5c7404beb00a727","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2484,2453,2472,2555],"sf_content_type":[],"coauthors":[2454],"class_list":["post-49575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-salesforcetour","sf_topic-small-business","sf_topic-smb-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Growing Your Smb by Combining Technology and Purpose | Salesforce<\/title>\n<meta name=\"description\" content=\"With so many consumers shifting toward digital options, many small businesses are still rethinking everything from offerings to operations. 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