{"id":49591,"date":"2021-03-16T17:40:00","date_gmt":"2022-10-18T17:40:25","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=49591"},"modified":"2022-10-23T12:26:48","modified_gmt":"2022-10-23T19:26:48","slug":"what-exactly-is-salesforce-customer-360-2","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/what-exactly-is-salesforce-customer-360-2\/","title":{"rendered":"What Exactly Is Salesforce Customer 360?"},"content":{"rendered":"\n<p>Product-centric businesses make a habit of telling customers what they can\u2019t do, what\u2019s not possible. \u201cNo, you can\u2019t collect your online purchase from the store \u2013 that would slow distribution\u201d. \u201cSorry, we can\u2019t transfer that credit, there\u2019s not a back-end process for us to track it\u201d.&nbsp;<\/p>\n\n\n\n<p>Outstanding CX? Hardly.&nbsp;<\/p>\n\n\n\n<p>Today, <a href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/state-of-the-connected-customer\/?d=7013y0000022N9GAAU&amp;nc=7013y0000022N9LAAU\" target=\"_blank\" rel=\"noopener\">80% of customers say the experience a company provides is as important as its product or services<\/a>. Customers want their needs met efficiently and easily. The aim of the game is to reduce the amount of effort \u2013 or perceived effort \u2013 for customers to get what they want. Make it hard for them, and they\u2019ll find somewhere easier to buy from.&nbsp;<\/p>\n\n\n\n<p>This is where your employees matter so much. They\u2019re the human face of your company, <a href=\"https:\/\/www.salesforce.com\/au\/blog\/2020\/12\/df2u-trailblazer-tips-in-gifs.html\" target=\"_blank\" rel=\"noopener\">your advocates<\/a>, the link to the customer, and the people who can make it easy \u2013 if you empower them.&nbsp;<\/p>\n\n\n\n<p>Easier said than done, right? To help empower your employees and bring your customer into focus Salesforce created <a href=\"https:\/\/www.salesforce.com\/au\/products\/\" target=\"_blank\" rel=\"noopener\">Customer 360<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"change-starts-with-one-touchpoint-and-multiple-teams\">Change starts with one touchpoint and multiple teams<\/h3>\n\n\n\n<p>According to our <a href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/state-of-the-connected-customer\/?d=7013y0000022N9GAAU&amp;nc=7013y0000022N9LAAU\" target=\"_blank\" rel=\"noopener\">latest State of the Connected Customer report<\/a>, 76% of customers expect consistent interactions across departments. However, 54% say it generally feels like sales, service, and marketing don\u2019t share information.&nbsp;<\/p>\n\n\n\n<p>Salesforce Customer 360 changes that by bringing customer data into a single, shared view. No matter the department or team, each employee has access to one touchpoint of customer data to help them make smarter business decisions. Think of it like one big group hug, where the customer is in the centre.&nbsp;<\/p>\n\n\n\n<p>While a 360-degree view of the customer isn\u2019t new, what makes Salesforce Customer 360 different is it doesn\u2019t assume the journey a customer will take \u2013 it uses the data insights from every department to create a unique customer ID to keep track. So if a customer calls your service department about a product, your marketing department can know that in a matter of clicks not days.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Take a look below and find out exactly what Salesforce Customer 360 is.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/products\/\"> <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/what-is-salesforce360-infographic-1-scaled.jpg?strip=all&#038;quality=95\" alt=\"What Is Salesforce 360 infographic\"> <\/a> <a href=\"https:\/\/www.salesforce.com\/content\/blogs\/au\/en\/assets\/infographics\/what-is-salesforce-customer-360.html\" target=\"_blank\" rel=\"noopener\">For details on this infographic, please click here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s time to rethink how you\u2019re putting the customer at the centre of your business. With customer experience now the key driver of business success, the goal is to make it easy for your employees to make it easy for your customers \u2013 which is what Salesforce Customer 360 is all about.\u00a0\u00a0<\/p>\n","protected":false},"author":1,"featured_media":49593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2534,2556,2522,2480],"sf_content_type":[],"coauthors":[2454],"class_list":["post-49591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-cloud","sf_topic-cloud-services","sf_topic-crm","sf_topic-customer-success"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Exactly Is Salesforce Customer 360? | Salesforce<\/title>\n<meta name=\"description\" content=\"It\u2019s time to rethink how you\u2019re putting the customer at the centre of your business. 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