{"id":49675,"date":"2021-02-04T17:43:00","date_gmt":"2022-10-18T17:43:30","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=49675"},"modified":"2022-10-23T12:56:24","modified_gmt":"2022-10-23T19:56:24","slug":"smb-insights-customer-engagement-technology-and-the-future","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/smb-insights-customer-engagement-technology-and-the-future\/","title":{"rendered":"SMB INSIGHTS: Customer engagement, technology and the future"},"content":{"rendered":"\n<p>For Salesforce\u2019s fourth edition of the <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/2020-small-business-trends-report\/?d=7013y0000022LMKAA2&amp;nc=7013y0000022LMPAA2\" target=\"_blank\" rel=\"noopener\">Small &amp; Medium Business Trends report<\/a>, we spoke with more than 2,000 SMB leaders and owners across the globe to gain insights on their experiences navigating the challenges of 2020 and how they are adapting for the future.&nbsp;<\/p>\n\n\n\n<p>Their response? Prioritise <a href=\"https:\/\/www.salesforce.com\/au\/solutions\/small-business-solutions\/keep-customers\/\" target=\"_blank\" rel=\"noopener\">customer engagement<\/a>, put digital technologies at the core of your business and prepare now for future crises. Take a look at the highlights.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/2020-small-business-trends-report\/?d=7013y0000022LMKAA2&amp;nc=7013y0000022LMPAA2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/au\/2021\/February\/SMBZ_Trends_ANZ_CustEng_Infographic.jpg\" alt=\"\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>For Salesforce\u2019s fourth edition of the Small &amp; Medium Business Trends report, we spoke with more than 2,000 SMB leaders and owners across the globe to gain insights on their experiences navigating the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":49677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"260711642ec243d0b8814e2a4da0b4e4","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2482,2462,2492,2472],"sf_content_type":[],"coauthors":[2454],"class_list":["post-49675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-engagement","sf_topic-research","sf_topic-infographics","sf_topic-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SMB INSIGHTS: Customer engagement, technology and the future | Salesforce<\/title>\n<meta name=\"description\" content=\"For Salesforce\u2019s fourth edition of the Small &amp; 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