{"id":49712,"date":"2021-02-23T17:44:00","date_gmt":"2022-10-18T17:44:42","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=49712"},"modified":"2022-10-23T12:54:33","modified_gmt":"2022-10-23T19:54:33","slug":"3-years-of-customer-engagement-trends","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/3-years-of-customer-engagement-trends\/","title":{"rendered":"3 Years of Customer Engagement Trends"},"content":{"rendered":"\n<p>Since 2018, this research has tracked a few key trends in particular \u2013 trust, customer experience, innovation, and the values that drive loyalty. Here\u2019s how customers\u2019 expectations around each have changed over the years.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e051bd54437&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e051bd54437\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/SoCC-trends-animated.gif?strip=all&#038;quality=95\" alt=\"Trends in Customer 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year, we speak with thousands of consumers and business buyers for our State of the Connected Customer research \u2013 and for the latest edition we spoke with more than 15,000.<\/p>\n","protected":false},"author":1,"featured_media":49714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2482,2462,2459],"sf_content_type":[],"coauthors":[2454],"class_list":["post-49712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-engagement","sf_topic-research","sf_topic-customer-relationships"],"yoast_head":"<!-- This site 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