{"id":49727,"date":"2021-01-27T17:45:00","date_gmt":"2022-10-18T17:45:05","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=49727"},"modified":"2022-10-23T12:58:37","modified_gmt":"2022-10-23T19:58:37","slug":"5-smb-trailblazers-share-how-they-are-preparing-for-future-growth","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/5-smb-trailblazers-share-how-they-are-preparing-for-future-growth\/","title":{"rendered":"5 SMB Trailblazers Share How They Are Preparing for Future Growth"},"content":{"rendered":"\n<p>Small businesses around Australia have already faced massive changes in the wake of COVID-19. As many places are emerging from lockdowns, now is the perfect time to take stock of what these changes mean for business growth in the months and years ahead.&nbsp;<\/p>\n\n\n\n<p>For Salesforce\u2019s fourth-edition <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/2020-small-business-trends-report\/?d=7013y0000022LMKAA2&amp;nc=7013y0000022LMPAA2\" target=\"_blank\" rel=\"noopener\">Small &amp; Medium Business Trends report<\/a>, we asked more than 2,000 SMB owners around the world about the challenges they have faced in the past year, as what they are looking forward to in 2021. Some important talking points were:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How a pandemic affects their motivations, challenges, and goals&nbsp;<\/li><li>How demographics shape entrepreneurial experiences and outlooks<\/li><li>The role of digital transformation in driving business resiliency&nbsp;<\/li><li>How SMB leaders are planning for recovery and growth post-COVID-19<\/li><\/ul>\n\n\n\n<p>These were also hot topics at our recent Salesforce LIVE for SMBs event, where five of our SMB Trailblazers shared insights and advice about future-proofing, growth, visibility and more. Here\u2019s what they had to say:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d775109f095&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d775109f095\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/ANZSMB_Infographic_PrepareForFutureGrowth-scaled.jpg?strip=all&#038;quality=95\" alt=\"Top 5 SMB Trailblazer Advice\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/2020-small-business-trends-report\/?d=7013y0000022LMKAA2&amp;nc=7013y0000022LMPAA2\">  <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small businesses around Australia have already faced massive changes in the wake of COVID-19. As many places are emerging from lockdowns, now is the perfect time to take stock of what these changes&hellip;<\/p>\n","protected":false},"author":1,"featured_media":49729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2462,2492,2472,2478],"sf_content_type":[],"coauthors":[2454],"class_list":["post-49727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-research","sf_topic-infographics","sf_topic-small-business","sf_topic-trailblazer-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 SMB Trailblazers Share How They Are Preparing for Future Growth | Salesforce<\/title>\n<meta name=\"description\" content=\"Small businesses around Australia have already faced massive changes in the wake of COVID-19. As many places are emerging from lockdowns, now is the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/5-smb-trailblazers-share-how-they-are-preparing-for-future-growth\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 SMB Trailblazers Share How They Are Preparing for Future Growth\" \/>\n<meta property=\"og:description\" content=\"Small businesses around Australia have already faced massive changes in the wake of COVID-19. As many places are emerging from lockdowns, now is the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/blog\/5-smb-trailblazers-share-how-they-are-preparing-for-future-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T17:45:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-23T19:58:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/SMB_Trends_infographic_blog_header_ANZ.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforce\" \/>\n<meta name=\"twitter:site\" content=\"@salesforce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/5-smb-trailblazers-share-how-they-are-preparing-for-future-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/5-smb-trailblazers-share-how-they-are-preparing-for-future-growth\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8\"}],\"headline\":\"5 SMB Trailblazers Share How They Are Preparing for Future Growth\",\"datePublished\":\"2022-10-18T17:45:05+00:00\",\"dateModified\":\"2022-10-23T19:58:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/5-smb-trailblazers-share-how-they-are-preparing-for-future-growth\/\"},\"wordCount\":169,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/5-smb-trailblazers-share-how-they-are-preparing-for-future-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/SMB_Trends_infographic_blog_header_ANZ.jpg\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/au\/blog\/5-smb-trailblazers-share-how-they-are-preparing-for-future-growth\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/5-smb-trailblazers-share-how-they-are-preparing-for-future-growth\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/5-smb-trailblazers-share-how-they-are-preparing-for-future-growth\/\",\"name\":\"5 SMB Trailblazers Share How They Are Preparing for Future Growth | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/5-smb-trailblazers-share-how-they-are-preparing-for-future-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/5-smb-trailblazers-share-how-they-are-preparing-for-future-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/SMB_Trends_infographic_blog_header_ANZ.jpg\",\"datePublished\":\"2022-10-18T17:45:05+00:00\",\"dateModified\":\"2022-10-23T19:58:37+00:00\",\"description\":\"Small businesses around Australia have already faced massive changes in the wake of COVID-19. 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