{"id":49851,"date":"2020-11-02T17:49:00","date_gmt":"2022-10-18T17:49:21","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=49851"},"modified":"2022-10-23T13:28:09","modified_gmt":"2022-10-23T20:28:09","slug":"koda-capitals-dos-and-donts-for-personalisation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/koda-capitals-dos-and-donts-for-personalisation\/","title":{"rendered":"Koda Capital\u2019s dos and don\u2019ts for personalisation"},"content":{"rendered":"\n<p>Whether you\u2019ve been dreaming of developing a digital marketing strategy or you\u2019re a small business dabbling in social media and email marketing, it can be challenging to create an effective digital marketing strategy. And when <a href=\"https:\/\/www.salesforce.com\/au\/blog\/2020\/05\/2020-marketing-trends--real-time-engagement--ai--empathy--abm-an.html\" target=\"_blank\" rel=\"noopener\">84% of customers<\/a> say the experience a company provides is as important as its products and services, the expectations are high for small businesses.<\/p>\n\n\n\n<p>The good news is delivering experiences that your customers will love is simpler than you might think. The secret? Personalisation. Here, small business Trailblazer Andrew Rutherford, Founding Partner and Chief Operating Officer at Koda Capital, shares his dos and don\u2019ts on personalising the customer experience.<br><br><br><br><br><br><br><br><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dced867904f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dced867904f\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/koda_capital_infographic-scaled.jpg?strip=all&#038;quality=95\" alt=\"Get the Small Business Marketing 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data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/koda_capital_infographic-scaled.jpg?strip=all&#038;quality=95\" alt=\"Get the Small Business Marketing Toolkit\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/smb-marketing-toolkit\/?d=7013y0000029kndAAA&amp;nc=7013y0000029kneAAA\" target=\"_blank\" rel=\"noopener\">   <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019ve been dreaming of developing a digital marketing strategy or you\u2019re a small business dabbling in social media and email marketing, it can be challenging to create an effective digital marketing strategy.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":49853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2480,2520,2578,2492,2455,2507,2472,2459],"sf_content_type":[],"coauthors":[2454],"class_list":["post-49851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-success","sf_topic-customer-story","sf_topic-digital-marketing","sf_topic-infographics","sf_topic-marketing","sf_topic-personalization","sf_topic-small-business","sf_topic-customer-relationships"],"yoast_head":"<!-- This site is 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