{"id":49855,"date":"2020-11-19T17:49:00","date_gmt":"2022-10-18T17:49:34","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=49855"},"modified":"2022-10-23T13:22:55","modified_gmt":"2022-10-23T20:22:55","slug":"infographic-why-sales-ops-is-becoming-more-strategic","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/infographic-why-sales-ops-is-becoming-more-strategic\/","title":{"rendered":"Infographic: Why Sales Ops Is Becoming More Strategic"},"content":{"rendered":"\n<p>In the age of automation and technology, sales leaders are turning to their sales operations teams to support strategic, data-driven decisions. Our <a href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/state-of-sales\/?d=7013y0000022IYiAAM&amp;nc=7013y0000022IYnAAM\" target=\"_blank\" rel=\"noopener\">latest State of Sales report revealed<\/a> that 87% of Australia and New Zealand professionals say that sales ops play a critical role in growing the business.<\/p>\n\n\n\n<p>With sales reps being asked to do more with less, sales ops are streamlining internal processes so sales reps can spend more time on what they are good at \u2013 selling.&nbsp;<\/p>\n\n\n\n<p>There is definitely a trend in the market that sales ops is playing an ever increasing role in delivering sales strategies that resonate. With 85% of Australia and New Zealand professionals agreeing that sales ops is becoming increasingly strategic, the value sales ops can add is not being lost on businesses.&nbsp;<\/p>\n\n\n\n<p>In fact, Trailblazer REA Group shares how its sales ops team is no longer supporting sales strategies but helping define them in our on-demand webinar, <a href=\"https:\/\/www.salesforce.com\/au\/form\/events\/webinars\/form-rss\/2638273\/\" target=\"_blank\" rel=\"noopener\">Unpacking the State of Sales: Why sales ops are the new sales heroes<\/a>.&nbsp;<\/p>\n\n\n\n<p>While sales ops teams wear many different hats \u2013 68% of global sales ops teams either own or co-own cross-functional work streams \u2013 their sales analytical ability is their secret weapon. Sales ops can help identify when the right time is to engage with a customer, predict where a deal is going to land or what gaps in a customer\u2019s business that can be closed. In other words, sales ops can help reps and sales leaders understand their customer better.&nbsp;<\/p>\n\n\n\n<p>So, now we know how important sales operations are to a sales team, let\u2019s look at what exactly changed for them in the past year.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d75152b4896&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d75152b4896\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/SalesOpsInfographic2020-scaled.jpg?strip=all&#038;quality=95\" alt=\"Fourth edition state of sales - get the report\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d75152b56dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d75152b56dc\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/SalesOpsInfographic2020-scaled.jpg?strip=all&#038;quality=95\" alt=\"Fourth edition state of sales - get the report\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/state-of-sales\/?d=7013y0000022IYiAAM&amp;nc=7013y0000022IYnAAM\" target=\"_blank\" rel=\"noopener\">   <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sales operations role has been the unsung hero of sales for quite some time. Now, with changing conditions requiring sales teams to gain deeper customer insights, the efficiencies and technical knowledge sales ops bring to the table is taking on a special importance. \u00a0<\/p>\n","protected":false},"author":1,"featured_media":49857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2469,2484,2468,2462,2492,2470],"sf_content_type":[],"coauthors":[2454],"class_list":["post-49855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales-cloud","sf_topic-digital-transformation","sf_topic-sales","sf_topic-research","sf_topic-infographics","sf_topic-sales-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Infographic: Why Sales Ops Is Becoming More Strategic | Salesforce<\/title>\n<meta name=\"description\" content=\"The sales operations role has been the unsung hero of sales for quite some time. 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Now, with changing conditions requiring sales teams to gain deeper customer insights, the efficiencies and technical knowledge sales ops bring to the table is taking on a special importance. \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/blog\/infographic-why-sales-ops-is-becoming-more-strategic\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T17:49:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-23T20:22:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/SalesOpsInfographicBlogHeader.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforce\" \/>\n<meta name=\"twitter:site\" content=\"@salesforce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-why-sales-ops-is-becoming-more-strategic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-why-sales-ops-is-becoming-more-strategic\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8\"}],\"headline\":\"Infographic: Why Sales Ops Is Becoming More Strategic\",\"datePublished\":\"2022-10-18T17:49:34+00:00\",\"dateModified\":\"2022-10-23T20:22:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-why-sales-ops-is-becoming-more-strategic\/\"},\"wordCount\":281,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-why-sales-ops-is-becoming-more-strategic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/SalesOpsInfographicBlogHeader.jpg\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/au\/blog\/infographic-why-sales-ops-is-becoming-more-strategic\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-why-sales-ops-is-becoming-more-strategic\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-why-sales-ops-is-becoming-more-strategic\/\",\"name\":\"Infographic: Why Sales Ops Is Becoming More Strategic | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-why-sales-ops-is-becoming-more-strategic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/infographic-why-sales-ops-is-becoming-more-strategic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/SalesOpsInfographicBlogHeader.jpg\",\"datePublished\":\"2022-10-18T17:49:34+00:00\",\"dateModified\":\"2022-10-23T20:22:55+00:00\",\"description\":\"The sales operations role has been the unsung hero of sales for quite some time. 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