{"id":49919,"date":"2020-10-13T17:53:00","date_gmt":"2022-10-18T17:53:23","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=49919"},"modified":"2022-10-31T04:46:56","modified_gmt":"2022-10-31T11:46:56","slug":"how-to-fuel-growth-marketing-with-data-insights","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/how-to-fuel-growth-marketing-with-data-insights\/","title":{"rendered":"How to Fuel Growth Marketing With Data Insights"},"content":{"rendered":"\n<p>The knock-on effect? Changes to metrics and decision-making frameworks, with data integration and analytics to measure impact becoming the new essentials.\u00a0<\/p>\n\n\n\n<p>We recently conducted qualitative and quantitative research with more than 1,000 marketers in Australia, New Zealand, Hong Kong, Singapore, Thailand, the Philippines and India to find out how they\u2019re responding to the new growth mandate, the challenges they\u2019re facing with data integration and analysis, and their solutions.&nbsp;<\/p>\n\n\n\n<p>The full results are published in the <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/datorama-marketing-intelligence-report-asia-pacific\/?d=7013y000002Jw4RAAS&amp;nc=7013y000002Jw47AAC\" target=\"_blank\" rel=\"noopener\">Marketing Intelligence Report Asia-Pacific<\/a>&nbsp;\u2014 here are the highlights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-priorities-have-changed-and-growth-is-critical\">1. Priorities have changed and growth is critical<\/h3>\n\n\n\n<p>The vast majority of marketers \u2014 91% \u2014 recognise the major role marketing plays in driving revenue, but the 94% who have shifted their priorities to focus on marketing-led growth are driving significant change.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The ultimate challenge is demonstrating results in the short-term and setting up at the same time for those longer-term results \u2026 let\u2019s call it equity versus performance. With such a high degree of measurability across channels today, the business is always looking for ROI &#8230; there is constant pressure to be delivering results, every quarter.<\/p><cite>Marketing Director, ANZ<\/cite><\/blockquote>\n<span class=\"citation-role\"><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/datorama-marketing-intelligence-report-asia-pacific\/?d=7013y000002Jw4RAAS&amp;nc=7013y000002Jw47AAC\" target=\"_blank\" rel=\" noopener\">GET THE FULL REPORT<\/a><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-to-fuel-growth-marketing-with-data-insights%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=The%20ultimate%20challenge%20is%20demonstrating%20results%20in%20the%20short-term%20and%20setting%20up%20at%20the%20same%20time%20for%20those%20longer-term%20results%20%E2%80%A6%20let%E2%80%99s%20call%20it%20equity%20versus%20performance.%20With%20such%20a%20high%20degree%20of%20measurability%20across%20channels%20today%2C%20the%20business%20is%20always%20looking%20for%20ROI%20...%20there%20is%20constant%20pressure%20to%20be%20delivering%20results%2C%20every%20quarter.\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=The%20ultimate%20challenge%20is%20demonstrating%20results%20in%20the%20short-term%20and%20setting%20up%20at%20the%20same%20time%20for%20those%20longer-term%20results%20%E2%80%A6%20let%E2%80%99s%20call%20it%20equity%20versus%20performance.%20With%20such%20a%20high%20degree%20of%20measurability%20across%20channels%20today%2C%20the%20business%20is%20always%20looking%20for%20ROI%20...%20there%20is%20constant%20pressure%20to%20be%20delivering%20results%2C%20every%20quarter.&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-to-fuel-growth-marketing-with-data-insights%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-to-fuel-growth-marketing-with-data-insights%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"The ultimate challenge is demonstrating results in the short-term and setting up at the same time for those longer-term results \u2026 let\u2019s call it equity versus performance. With such a high degree of measurability across channels today, the business is always looking for ROI ... there is constant pressure to be delivering results, every quarter.\" https:\/\/www.salesforce.com\/au\/blog\/how-to-fuel-growth-marketing-with-data-insights\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Approaches to \u2018growth marketing\u2019, however, vary greatly, with 54% marketers saying they think of driving growth and efficiency as a long-term play that builds equity and loyalty; 11% looking for short-term gains including increased sales, acquisition and retention; and the remaining third describing a mix of long- and short-term goals.<\/p>\n\n\n\n<p>Time periods aside, the top growth-related sales initiative for marketers across APAC is connected customer experience across marketing, sales and service, making the top barrier \u2014 misalignment across teams on measurement and reporting \u2014 essential to overcome.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-cross-channel-data-integration-is-a-challenge-and-an-opportunity\">2. Cross-channel data integration is a challenge \u2014 and an opportunity<\/h3>\n\n\n\n<p>Many of the barriers APAC marketers identify to effective growth marketing stem from inadequate cross-channel activity and performance measurement.<\/p>\n\n\n\n<p>The average APAC marketer is managing 7.4 marketing channels. A third experience challenges unifying data from different sources, and 64% spend a week each month \u2014 or more \u2014 doing this.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Data integration is critical, but many businesses are still travelling this roadmap!<\/p><cite>Marketing Director, ANZ<\/cite><\/blockquote>\n<span class=\"citation-role\"><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/datorama-marketing-intelligence-report-asia-pacific\/?d=7013y000002Jw4RAAS&amp;nc=7013y000002Jw47AAC\" target=\"_blank\" rel=\" noopener\">GET THE FULL REPORT<\/a><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-to-fuel-growth-marketing-with-data-insights%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Data%20integration%20is%20critical%2C%20but%20many%20businesses%20are%20still%20travelling%20this%20roadmap%21\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Data%20integration%20is%20critical%2C%20but%20many%20businesses%20are%20still%20travelling%20this%20roadmap%21&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-to-fuel-growth-marketing-with-data-insights%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-to-fuel-growth-marketing-with-data-insights%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Data integration is critical, but many businesses are still travelling this roadmap!\" https:\/\/www.salesforce.com\/au\/blog\/how-to-fuel-growth-marketing-with-data-insights\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Data-driven customer engagement and personalisation at scale drive increased lifetime value and assist in immediately boosting ROI \u2014 presenting a straightforward \u2018growth marketing\u2019 opportunity for the 71% of marketers in APAC who are still integrating data manually.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-data-analytics-and-optimisation-need-solving\">3. Data analytics and optimisation need solving<\/h3>\n\n\n\n<p>Data accuracy \u2014 rated the most important factor for marketing performance \u2014 is fundamental to effective analysis and optimisation. It must be solved first if any other challenges are to be addressed with impact<\/p>\n\n\n\n<p>Other challenges include sharing and collaborating on data analysis, and connecting marketing investments to business outcomes \u2014 more than a third of marketers face each of these.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>It is important to get back to the business\u2019 goals. What is the business trying to achieve? Does the data help us get there? If not, what data do we need and how do we need to make it work for us?<\/p><cite>Digital Agency Lead, ANZ <\/cite><\/blockquote>\n<span class=\"citation-role\"><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/datorama-marketing-intelligence-report-asia-pacific\/?d=7013y000002Jw4RAAS&amp;nc=7013y000002Jw47AAC\" target=\"_blank\" rel=\" noopener\">GET THE FULL REPORT<\/a><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-to-fuel-growth-marketing-with-data-insights%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=It%20is%20important%20to%20get%20back%20to%20the%20business%E2%80%99%20goals.%20What%20is%20the%20business%20trying%20to%20achieve%3F%20Does%20the%20data%20help%20us%20get%20there%3F%20If%20not%2C%20what%20data%20do%20we%20need%20and%20how%20do%20we%20need%20to%20make%20it%20work%20for%20us%3F\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=It%20is%20important%20to%20get%20back%20to%20the%20business%E2%80%99%20goals.%20What%20is%20the%20business%20trying%20to%20achieve%3F%20Does%20the%20data%20help%20us%20get%20there%3F%20If%20not%2C%20what%20data%20do%20we%20need%20and%20how%20do%20we%20need%20to%20make%20it%20work%20for%20us%3F&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-to-fuel-growth-marketing-with-data-insights%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-to-fuel-growth-marketing-with-data-insights%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"It is important to get back to the business\u2019 goals. What is the business trying to achieve? Does the data help us get there? If not, what data do we need and how do we need to make it work for us?\" https:\/\/www.salesforce.com\/au\/blog\/how-to-fuel-growth-marketing-with-data-insights\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-revolutions-are-driven-by-people\">4. Revolutions are driven by people<\/h3>\n\n\n\n<p>Marketers are optimistic \u2014 66% say they\u2019ve made excellent progress in gaining executive support, 64% rate the progress on aligning KPIs across teams, regions and partners excellent.&nbsp;<\/p>\n\n\n\n<p>Still, there are three underlying issues with marketers\u2019 data practices:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>54% don\u2019t have access to real-time reporting or daily reports.<\/li><li>68% don\u2019t have fully automated cross-channel reporting.<\/li><li>40% operate in silos, measuring performance independently within each of their tools or relying on spreadsheets.<\/li><\/ol>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Driving this increased automation of marketing will be about removing barriers around staff knowledge, creating scale, demonstrating the benefits \u2013 getting people to want to be on the same platform.<\/p><cite>Marketing Director, ANZ\u00a0<\/cite><\/blockquote>\n<span class=\"citation-role\"><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/datorama-marketing-intelligence-report-asia-pacific\/?d=7013y000002Jw4RAAS&amp;nc=7013y000002Jw47AAC\" target=\"_blank\" rel=\" noopener\">GET THE FULL REPORT<\/a><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-to-fuel-growth-marketing-with-data-insights%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Driving%20this%20increased%20automation%20of%20marketing%20will%20be%20about%20removing%20barriers%20around%20staff%20knowledge%2C%20creating%20scale%2C%20demonstrating%20the%20benefits%20%E2%80%93%20getting%20people%20to%20want%20to%20be%20on%20the%20same%20platform.\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Driving%20this%20increased%20automation%20of%20marketing%20will%20be%20about%20removing%20barriers%20around%20staff%20knowledge%2C%20creating%20scale%2C%20demonstrating%20the%20benefits%20%E2%80%93%20getting%20people%20to%20want%20to%20be%20on%20the%20same%20platform.&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-to-fuel-growth-marketing-with-data-insights%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-to-fuel-growth-marketing-with-data-insights%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Driving this increased automation of marketing will be about removing barriers around staff knowledge, creating scale, demonstrating the benefits \u2013 getting people to want to be on the same platform.\" https:\/\/www.salesforce.com\/au\/blog\/how-to-fuel-growth-marketing-with-data-insights\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>In the data revolution, tools and processes are vital \u2014 but so is a data culture. People need enablement, and they need to be part of a culture that shapes decisions and actions around data insights at every level, that gathers and manages the right data mapped to desired outcomes \u2014 now and for the future \u2014 and that prioritises the democratisation of real-time data so that it is not locked up in the IT department.<\/p>\n\n\n\n<p>Find out more about how marketers are using data to fuel growth marketing. Download the <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/datorama-marketing-intelligence-report-asia-pacific\/?d=7013y000002Jw4RAAS&amp;nc=7013y000002Jw47AAC\" target=\"_blank\" rel=\"noopener\">Marketing Intelligence Report Asia-Pacific<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/datorama-marketing-intelligence-report-asia-pacific\/?d=7013y000002Jw4RAAS&amp;nc=7013y000002Jw47AAC\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/APAC20MI20REPORT20SOCIAL_590x180-08-1.png?strip=all&#038;quality=95\" alt=\"Find out more about how marketers are using data to fuel growth marketing. Download the Marketing Intelligence Report Asia-Pacific.\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Marketing leaders are taking on broader strategic responsibility, expanding the remit of marketing from the already-reasonable burden of brand stewardship and customer experience to encompass business growth overall. <\/p>\n","protected":false},"author":1,"featured_media":49921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"e0999dde653a4524a26f947c0f71c7a7","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2532,2462,2455],"sf_content_type":[],"coauthors":[2454],"class_list":["post-49919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-analytics","sf_topic-research","sf_topic-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Fuel Growth Marketing With Data Insights | Salesforce<\/title>\n<meta name=\"description\" content=\"Marketing leaders are taking on broader strategic responsibility, expanding the remit of marketing from the already-reasonable burden of brand stewardship and customer experience to encompass business growth overall.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/how-to-fuel-growth-marketing-with-data-insights\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Fuel Growth Marketing With Data Insights\" \/>\n<meta property=\"og:description\" content=\"Marketing leaders are taking on broader strategic responsibility, expanding the remit of marketing from the already-reasonable burden of brand stewardship and customer experience to encompass business growth overall.\" \/>\n<meta property=\"og:url\" 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