{"id":50442,"date":"2020-04-21T18:24:00","date_gmt":"2022-10-18T18:24:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50442"},"modified":"2022-10-31T20:39:31","modified_gmt":"2022-11-01T03:39:31","slug":"3-ways-to-build-resilience-amid-crisis","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/3-ways-to-build-resilience-amid-crisis\/","title":{"rendered":"3 ways to build resilience amid crisis"},"content":{"rendered":"\n<p>When we look back on crises, a clear pattern emerges \u2013 we stay resilient during chaos by acting fast, being flexible and staying laser-focused on trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-act-fast\">1. Act Fast<\/h2>\n\n\n\n<p>Even pre-pandemic, the ability to move quickly has been a fundamental pillar of successful customer transformation. Now that ability is being thoroughly tested. With daily changes to supply, demand and regulation, the need to mobilise at extraordinary speed is in the spotlight.&nbsp;<\/p>\n\n\n\n<p>Several China-based enterprises offer success stories of how to navigate such a fast-moving business environment. For example, noodle manufacturer&nbsp;<a href=\"https:\/\/hbr.org\/2020\/03\/how-chinese-companies-have-responded-to-coronavirus?ab=hero-subleft-3\">Master Kong<\/a>&nbsp;moved quickly at the start of what would become a pandemic to anticipate panic buying and stock shortages. It focused on supplying online retailers and closely monitored the re-opening plans of offline retailers.&nbsp;<\/p>\n\n\n\n<p>Consequently, Master Kong was significantly more successful than competitors, and has outperformed them on recovering its supply chain and quickly restocking offline retailers as they re-opened.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-be-flexible\">2. Be Flexible<\/h2>\n\n\n\n<p>The companies that thrive and survive pivot at speed. LVMH, the French fashion and fragrance house of Louis Vuitton, Givenchy and Christian Dior,&nbsp;<a href=\"https:\/\/www.theguardian.com\/world\/2020\/mar\/15\/perfume-giant-lvmh-to-make-hand-sanitiser-to-give-to-french-hospitals\">announced&nbsp;<\/a>early on in the pandemic it would make and distribute hand sanitiser for free to feed demand in French hospitals.&nbsp;<\/p>\n\n\n\n<p>Similar examples have continued to pop up across the world:&nbsp;<a href=\"https:\/\/www.smh.com.au\/politics\/federal\/hotels-to-be-quarantine-wards-in-mammoth-industry-response-to-virus-20200322-p54cqj.html\">hotels<\/a>&nbsp;are becoming makeshift quarantine facilities,&nbsp;<a href=\"https:\/\/www.rte.ie\/news\/business\/2020\/0323\/1124831-inditex-help-offer\/\">fast-fashion retailer<\/a>&nbsp;Zara has offered to make scrubs for medical professionals and&nbsp;<a href=\"https:\/\/www.foxbusiness.com\/markets\/american-airlines-coronavirus-cargo-freight-flights\">airlines<\/a>&nbsp;are becoming freight companies.<\/p>\n\n\n\n<p>Locally, we\u2019ve seen Archie Rose and Young Henry\u2019s in Sydney pivot from gin to hand sanitiser production. For Archie Rose, the shift hasn\u2019t just addressed a community shortage \u2013 though its sanitiser sold out three times in the first two weeks \u2013 it meant bar staff could be redeployed to the bottling line when the government ordered bars closed.<\/p>\n\n\n\n<p>Qantas and Woolworths have also taken a flexible approach to trying to minimise unemployment,&nbsp;<a href=\"https:\/\/www.reuters.com\/article\/health-coronavirus-australia\/qantas-seeks-to-redeploy-staff-at-woolworths-as-coronavirus-bites-idUSL4N2BB5MV\">announcing<\/a>&nbsp;plans last month for staff secondment from the airline to the supermarket.&nbsp;<\/p>\n\n\n\n<p>Such a move was not the only option on the table for these companies. They could have left their bars, plants, teams and fleets sitting idle, as many are starting to do. Yet in many cases they chose to take an inevitable drop in sales and interruption to their business, and act in the interest of the community. In the case of LVMH, the response has garnered enthusiasm from consumers globally and started a chain reaction that can only strengthen their brand. With conscious consumption holding significant social currency,&nbsp; gestures such as these are likely to see these brands held in high regard on the other side of this crisis.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-stay-laser-focused-on-trust\">3. Stay Laser-Focused on Trust<\/h2>\n\n\n\n<p>\u2018Doing the right thing\u2019 is a tricky line to navigate, with many businesses already criticised for their actions during this turbulent time \u2013 the speed and flexibility we\u2019ve seen in the examples above cannot have a positive impact on people or on a business\u2019s resilience without a basis of trust.<\/p>\n\n\n\n<p>Amazon, previously praised for taking on casual workers from the hospitality and tourism industries, later came under fire for reportedly not following health and safety protocols surrounding the virus in Italy. It\u2019s efforts to fundraise from the public for partners who would be out of work during the pandemic \u2013 on the surface a good action \u2013 have been set against a pandemic-induced revenue increase in the billions, and Amazon has not been left in a positive light.<\/p>\n\n\n\n<p>Doing the right thing then is about more than making a financial contribution to the crisis. It requires an authentic demonstration of agility, empathy and, ultimately, resilience.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve just seen an incredible example of this in a partnership between engineers from Formula One engine maker Mercedes-AMG HPP and University College London. Knowing the difficulty of manufacturing life-saving ventilators at scale, they developed a modified CPAP device that can be used for patients experiencing severe respiratory problems so that precious ventilators can be saved for the most critical.<\/p>\n\n\n\n<p>\u201cAs with all things coronavirus related, speed is of the essence,\u201d UCL Engineering\u2019s Vice Dean for Impact Clare Elwell&nbsp;<a href=\"https:\/\/theconversation.com\/coronavirus-inside-story-of-how-mercedes-f1-and-academics-fast-tracked-life-saving-breathing-aid-136028?utm_medium=email&amp;utm_campaign=Latest%20from%20The%20Conversation%20for%20April%2016%202020%20-%201595115277&amp;utm_content=Latest%20from%20The%20Conversation%20for%20April%2016%202020%20-%201595115277+CID_3e9dbea4d5e992925e8d7b5e5645ac3f&amp;utm_source=campaign_monitor_uk&amp;utm_term=Coronavirus%20inside%20story%20of%20how%20Mercedes%20F1%20and%20academics%20fast-tracked%20life%20saving%20breathing%20aid\">wrote<\/a>&nbsp;in The Conversation. \u201cThe team has pulled off the task of moving from reverse-engineering an original product and producing a new design, through testing and regulatory approval to full-scale production in under 10 days.\u201d<\/p>\n\n\n\n<p>Mercedes is producing 1,000 devices each day, and the partnership has shared the designs and manufacturing instructions with 1,300 other teams \u2013 governments, manufacturers, academics and health experts \u2013 in 25 countries.<\/p>\n\n\n\n<p>This pandemic will come to an end, but before it does companies will make a choice about the impression they will leave on their customers and the public. Those that make a positive impression \u2013 that gain trust and maintain the support of their most important stakeholders \u2013 will be rewarded.&nbsp;<\/p>\n\n\n\n<p>Find more advice for leadership, remote work, leading your business and more in the\u00a0<a href=\"https:\/\/www.salesforce.com\/au\/blog\/category\/leading-through-change.html\">Leading Through Change series<\/a>\u00a0\u2013 our community is sharing insights and expertise to help businesses survive and thrive.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Leading Through Change<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Helping business manage in crisis.<\/p>\n\t\t\t\n\t\t\t\t\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.salesforce.com\/au\/blog\/category\/leading-through-change.html\" target=\"_blank\" rel=\" noopener\">Learn More<\/a><\/div>\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When we look back on crises, a clear pattern emerges \u2013 we stay resilient during chaos by acting fast, being flexible and staying laser-focused on trust.<\/p>\n","protected":false},"author":1,"featured_media":50444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"2da19864c1dc45309eb6fbab617a4bb0","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2487],"sf_content_type":[],"coauthors":[2454],"class_list":["post-50442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-leading-through-change"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 ways to build resilience amid crisis | 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