{"id":50547,"date":"2020-02-26T18:31:00","date_gmt":"2022-10-18T18:31:12","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50547"},"modified":"2022-10-31T00:51:08","modified_gmt":"2022-10-31T07:51:08","slug":"infographic-how-governments-can-build-trust","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/infographic-how-governments-can-build-trust\/","title":{"rendered":"Infographic: How Governments Can Build Trust"},"content":{"rendered":"\n<p>More than 1,600 individual and business customers, and 20 government leaders were interviewed for the report, which explores the factors shaping customer experience when dealing with governments, the role of trust and the opportunity for governments in Australia and New Zealand to transform service delivery.\u00a0<\/p>\n\n\n\n<p>People at all levels of digital literacy report that the basic digital functionality of government services is not meeting the public\u2019s standards. Most people expect government services to be easy to use and basic digital functionality is essential.&nbsp;<\/p>\n\n\n\n<p>Why is this important? Because digital experience has a profound impact on trust. An independent panel commissioned by the Australian Government and led by David Thodey <a href=\"https:\/\/www.apsreview.gov.au\/sites\/default\/files\/resources\/aps-review-priorities-change.pdf\" target=\"_blank\" rel=\"noopener\">set a goal last year<\/a> for \u2018a trusted APS, united in serving all Australians\u2019. Trust, the first part of that equation, in turn enables the final part \u2013 serving all Australians \u2013 by shaping customers\u2019 attitudes towards sharing the data that governments can use to improve services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"8197\" data-attachment-id=\"55983\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/infographic-how-governments-can-build-trust\/publicsector_trustimperative_report_infographic-1\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/publicsector_trustimperative_report_infographic-1.jpg\" data-orig-size=\"960,8197\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"publicsector_trustimperative_report_infographic-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/publicsector_trustimperative_report_infographic-1.jpg?w=59\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/publicsector_trustimperative_report_infographic-1.jpg?w=960\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/publicsector_trustimperative_report_infographic-1.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-55983\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/publicsector_trustimperative_report_infographic-1.jpg 960w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/publicsector_trustimperative_report_infographic-1.jpg?w=768&amp;h=6558 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/publicsector_trustimperative_report_infographic-1.jpg?w=180&amp;h=1536 180w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/publicsector_trustimperative_report_infographic-1.jpg?w=240&amp;h=2048 240w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>&#8220;The Trust Imperative: Why Customer Experience in Government Matters&#8221; report explores the growing evidence base for taking a customer experience view of government service delivery. The report identifies three steps for how governments can become leaders in customer experience:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Unlocking talent <\/li><li>Working with industry in new ways <\/li><li>Building technology and digital infrastructure to support ongoing innovation <\/li><\/ol>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/pov-report\/?d=7010M000001z0DpQAI&amp;nc=7010M000001z0DuQAI\" target=\"_blank\" rel=\"noopener\">Download the report today.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"salesforce.com\/au\/form\/pdf\/pov-report\/?d=7010M000001z0DpQAI&amp;nc=7010M000001z0DuQAI\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/trustimperative_publicsectorreport_blogbanner-2.jpg?strip=all&#038;quality=95\" alt=\"Blaze Your Trail banner cta\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce and Boston Consulting Group have collaborated to understand more about customer expectations of government in a new research report, &#8220;The Trust Imperative: Why Customer Experience in Government Matters&#8221;.<\/p>\n","protected":false},"author":1,"featured_media":54431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"0480ea874bb941f191899fe7c2f9dfc0","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2492,2507,2540,2459],"sf_content_type":[],"coauthors":[2501],"class_list":["post-50547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-infographics","sf_topic-personalization","sf_topic-salesforce-culture","sf_topic-customer-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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