{"id":50708,"date":"2019-11-20T18:40:00","date_gmt":"2022-10-18T18:40:34","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50708"},"modified":"2023-12-13T13:32:37","modified_gmt":"2023-12-13T02:32:37","slug":"5-insights-from-day-one-at-dreamforce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/5-insights-from-day-one-at-dreamforce\/","title":{"rendered":"5 Insights From Day One at Dreamforce"},"content":{"rendered":"\n<p>Dreamforce kicked off with fascinating conversations off and on the stage, hands-on activities in the Campground, live music in the Dreamforest, and lots of learning about the Sustainable Development Goals (SDGs).<\/p>\n\n\n\n<p>In particular, there was a strong focus on artificial intelligence (AI) and technology. Here\u2019s what we found out today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-trailblazers-are-more-impactful-together\">1. Trailblazers are more impactful together<\/h2>\n\n\n\n<p>We celebrated Trailblazers creating change for their customers, companies and communities. These are the leaders and change-makers using Salesforce Customer 360 to transform their companies.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd28d4399b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd28d4399b7\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/au\/2019\/November\/dreamforce_2019_keynote_sheldonsimmons.jpg\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u201cThat is why we\u2019re here as Trailblazers: to improve the state of the world with trust, customer success, innovation and equality,\u201d said Salesforce Chairman and Co-CEO Marc Benioff. As he, Co-CEO Keith Block and fellow Salesforce executives took the stage throughout the morning, the online audience and attendees got a preview of how we can build a connected and smarter Customer 360 together to enable a single source of truth.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/video\/7488085\" target=\"_blank\" rel=\"noopener\">Watch the keynote here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-diversity-and-soft-skills-are-important-in-the-future-workplace\">2. Diversity and soft skills are important in the future workplace<\/h2>\n\n\n\n<p>As more organisations move towards digital transformation, they\u2019re realising the key role AI plays in this process. It\u2019s the driving force behind changing business models, consumer expectations and our workforce.&nbsp;<\/p>\n\n\n\n<p>Chief Technology Community Officer at the Kapor Centre Lili Gangas and Co-Founder and CEO of pymetrics Dr. Frida Polli discussed the potential and pitfalls of AI, the reskilling problem our workforce faces, and the need for more diversity to recognise and prevent bias in AI.\u00a0<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd28d43a152&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd28d43a152\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/au\/2019\/November\/dreamforce_future_of_work.jpg\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u201cAI is like teenage sex: everyone says they\u2019re doing it, but no one actually knows what it is,\u201d Dr Polli joked.&nbsp;She went on to initiate a discussion on the mind of workers everywhere: AI and jobs. Dr. Polli believes that with growing AI, we need to look to people for their soft skills and potential.&nbsp;<\/p>\n\n\n\n<p>\u201cOnce we find the right balance between historical jobs and new industries \u2013 and train people \u2013 that\u2019s the way to go,\u201d she said.<\/p>\n\n\n\n<p>The discussion also touched on the importance and need for more diversity in the AI field.&nbsp;<\/p>\n\n\n\n<p>\u201cWhen we have a homogenous group creating technology, if you\u2019re not thinking of the unintended consequences, you\u2019re doing it wrong,\u201d Dr Polli said. \u201cWe\u2019re leaving a lot of undeveloped talent on the table and that\u2019s not good for anybody.\u201d&nbsp;<\/p>\n\n\n\n<p>Gangas agreed and brought up the need to ask tougher questions of leaders.&nbsp;<\/p>\n\n\n\n<p>\u201cTo create new systems, we need new founders,\u201d she said. \u201cIf someone isn\u2019t asking tough questions, you\u2019re building blindly. I think we can do better and we should.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-the-potential-of-5g-magic\">3. The potential of 5G: magic<\/h2>\n\n\n\n<p>The excitement surrounding the possibilities and potential of 5G technologies grows every day, but there are equally plenty of questions about how 5G can be rolled out responsibly.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd28d43a6f9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd28d43a6f9\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/au\/2019\/November\/dreamforce_panel.jpg\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Dreamforce welcomed Director General of the GSMA Mats Granryd, Chairman and CEO of KT Corporation Hwang Chang-Gyu, Tech Ambassador of the Danish Ministry of Foreign Affairs Casper Klynge, and moderator Fortune Senior Editor Ellen McGirt to discuss the cascading impact of 5G and how businesses can prepare.<\/p>\n\n\n\n<p>Though 5G may seem like magic, McGirt asked whether it\u2019s \u201cgood magic\u201d. To answer this question, the panel discussed the realistic roll-out of 5G networks, the positive impact of 5G connectivity in remote villages, and the power of lower latency and higher \u2018speed lanes\u2019.&nbsp;<\/p>\n\n\n\n<p>As the panel wound down, Klynge, the diplomat, asked the audience to consider new ways of cooperating and new alliances we will need to ensure inclusion of data-security, inclusivity, equality and sustainability in embracing this new technology on the horizon.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-preventing-bias-in-ai-is-still-a-challenge-nbsp\">4. Preventing bias in AI is still a challenge&nbsp;<\/h2>\n\n\n\n<p>The conversations around ethics and responsibility in the use of data, technology and AI solutions continues to grow. However, there\u2019s still uncertainty in what actionable steps businesses can take to manage bias in AI and ensure organisations are paving the way for ethical digital transformation.<\/p>\n\n\n\n<p>In a fascinating panel, World Economic Forum\u2019s Head of AI and Machine Learning Kay Firth-Butterfield, Co-Founder and Executive Chair of Socos Labs Vivienne Ming, and Salesforce\u2019s Architect of Ethical AI Practice Kathy Baxter discussed the state of ethics in AI and shared their insights on the steps all companies can take.<\/p>\n\n\n\n<p>Ethics and AI starts with asking the right questions: \u2018What needs to be solved?\u2019, \u2018Is this something people want or is it something they need?\u2019, and making hard decisions when your interests and society\u2019s needs diverge.&nbsp;<\/p>\n\n\n\n<p>\u201cWe need to be thinking about the entire process as we design, build and sell,\u201d said Firth-Butterfield.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Then ask whether what you build makes people better \u2013 is humanity better for it?&nbsp;<\/p>\n\n\n\n<p>\u201cAlways ask yourself: does this make me a better person, even when I turn it off?\u201d Ming said.&nbsp;<\/p>\n\n\n\n<p>Firth-Butterfield explained that we should not think of AI as surpassing our abilities, but about AI helping us overcome what we\u2019re not so good at: \u201cWe really need to think about if we really need AI everywhere, and making sure that AI is lifting us up as humans, rather than oppressing us.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-apple-ceo-tim-cook-believes-values-enhance-innovation\">5. Apple CEO Tim Cook believes values enhance innovation<\/h2>\n\n\n\n<p>In the same theater where many of Apple\u2019s most revolutionary products have been unveiled, Apple CEO Tim Cook joined Marc Benioff to discuss mobile\u2019s role in the enterprise, and the intersection of innovation and values \u2013 equality, sustainability and privacy.<\/p>\n\n\n\n<p>Befitting yesterday\u2019s announcement of two new Salesforce apps on iOS and an enhanced Mobile SDK, they discussed the importance of app development for business.&nbsp;<\/p>\n\n\n\n<p>\u201cFor too many still, mobile is about browsing, email and messaging,\u201d Cook said. \u201cBut arguably, the way you change the business is using mobile apps.\u201d He gave two examples of this, including how H\u00e4stens mattress company built a custom iOS app to reduce mattress sale configuration time by 90%.<\/p>\n\n\n\n<p>The conversation pivoted to values and how Cook leads Apple to continue 40 years of innovation while maintaining its focus on values, like sustainability and equality. He openly shared how he came to his personal sense of purpose in his late 30s: \u201cAt some point you recognise the reason we are all here is to help someone else. That is the sole reason. And once you get that in your head, life gets so much simpler.\u201d<\/p>\n\n\n\n<p>Catch up! Stream a selection of the day\u2019s sessions at <a href=\"https:\/\/www.salesforce.com\/video\" target=\"_blank\" rel=\"noopener\">Salesforce Live<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our top 5 insights from day one of Dreamforce: including the Opening Keynote, AI and ethics, the magic of 5G, and a chat with Apple\u2019s Tim 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