{"id":50739,"date":"2019-10-24T18:42:00","date_gmt":"2022-10-18T18:42:30","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50739"},"modified":"2022-10-26T22:05:15","modified_gmt":"2022-10-27T05:05:15","slug":"infographic-how-to-meet-your-customers-expectations","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/infographic-how-to-meet-your-customers-expectations\/","title":{"rendered":"Infographic: How to meet your customers\u2019 expectations"},"content":{"rendered":"\n<p>Customers across every generation are more demanding, more discerning and more connected than ever. In our <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/state-of-the-connected-customer-3rd-edition\/?d=7010M000002NHVgQAO&amp;nc=7010M000002NHVqQAO\" target=\"_blank\" rel=\"noopener\">latest State of Connected Customer Report<\/a>&nbsp;we asked 8,000 consumers and business buyers what they expect from the companies and brands they interact with \u2013 here\u2019s what they told us.<\/p>\n\n\n\n<p>Make no mistake, customers are calling the shots. And 84% of them say the experience a company provides is as important as its products and services \u2013 up from 80% last year.<\/p>\n\n\n\n<p>So, businesses that want to win customers and keep them loyal need a strategic and comprehensive approach to customer engagement.<\/p>\n\n\n\n<p>And there\u2019s great opportunity for the businesses that can get this right \u2013 while 73% of customers expect companies to understand their needs and expectations, just 51% say companies actually do.&nbsp;<\/p>\n\n\n\n<p>That gap is ripe for the picking.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/state-of-the-connected-customer-3rd-edition\/?d=7010M000002NHVgQAO&amp;nc=7010M000002NHVqQAO\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/au\/2019\/October\/SoCC_anz_infographic_v3.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/state-of-the-connected-customer-3rd-edition\/?d=7010M000002NHVgQAO&amp;nc=7010M000002NHVqQAO\" target=\"_blank\" rel=\"noopener\">Download our latest State of the Connected Customer research<\/a>\u00a0\u2013 with insights from more than 8000 consumers and business buyers, it\u2019s the quickest way to see how you can transform customer experience.<\/p>\n\n\n<aside class=\"contextual-driver has-text-align-left\">\n\t<header>\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tState of the Connected Customer\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Insights from over 8,000 consumers and business buyers worldwide.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/state-of-the-connected-customer\/?d=7010M000002N7FXQA0&#038;nc=7010M000002N7FbQAK&#038;_gl=1*i0h1qh*_ga*Nzg0OTU3NjEwLjE2NjYyNDYzMDA.*_ga_3VHBZ2DJWP*MTY2NjgzOTUxNC4zLjEuMTY2Njg0NDM4OS4wLjAuMA..\" target=\"_blank\">\n\t\t\t\t<span>GET THE REPORT<\/span>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\"><path d=\"M13.92 5.38a1 1 0 0 0 0-.76.9.9 0 0 0-.17-.26.3.3 0 0 0 0-.07l-4-4a1 1 0 0 0-1.46 1.42L10.59 4H1.07a1 1 0 0 0 0 2h9.52l-2.3 2.29a1 1 0 0 0 0 1.42 1 1 0 0 0 1.42 0l4-4a.3.3 0 0 0 0-.07.9.9 0 0 0 .21-.26\" \/><\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n","protected":false},"excerpt":{"rendered":"<p>Customers across every generation are more demanding, more discerning and more connected than ever. <\/p>\n","protected":false},"author":1,"featured_media":50741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"a5fc8e9fcffb4ff8b21462429c9c5b64","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2480,2471,2455,2457,2459],"sf_content_type":[],"coauthors":[2454],"class_list":["post-50739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-success","sf_topic-customization","sf_topic-marketing","sf_topic-service","sf_topic-customer-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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