{"id":50754,"date":"2019-10-15T18:43:00","date_gmt":"2022-10-18T18:43:13","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50754"},"modified":"2022-11-01T15:43:15","modified_gmt":"2022-11-01T22:43:15","slug":"how-equality-drives-innovation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/","title":{"rendered":"How Equality Drives Innovation"},"content":{"rendered":"\n<p>Inequality could be putting your business at a disadvantage at a time when winning the innovation game is more important than ever. This makes equality a greater business advantage than ever.<\/p>\n\n\n\n<p>It would be easy to be disheartened by the World Economic Forum\u2019s <a href=\"https:\/\/www.weforum.org\/agenda\/2018\/12\/10-best-countries-to-be-a-woman-gender-gap-report-2018\" target=\"_blank\" rel=\"noopener\">latest report<\/a> on gender equality. At the current rate of change, it will take 108 years to close the Global Gender Gap, based on the indexes of economic participation, educational attainment, health and survival and political empowerment. With women only making up 34% of managers globally, the ever-persistent glass ceiling makes the economic opportunity gap the most dire. It is expected to take more than 200 years to close completely.&nbsp;<\/p>\n\n\n\n<p>And yet, as I looked around the room at the NZ CXO Council Conference I spoke at earlier this year, it was impossible not to be encouraged by the actions of attendees like Skycity\u2019s Liza McNally, Paymark\u2019s Maxine Elliott and ally Tony Snushall from Inzone Industries \u2014 champions for change who are making real progress by creating diverse workplaces where equality is the number one priority.&nbsp;<\/p>\n\n\n\n<p>I included the WEF stats in my presentation not to discourage, but to inspire and bring awareness. When it comes to inclusion and equality, we are not done. There is a challenge to be met, so now is not the time to take our feet off the pedal.<\/p>\n\n\n\n<p>At Salesforce, we prioritise equality because it\u2019s the right thing to do. The reality is though, equality makes business sense too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-customers-expect-innovation\">Your customers expect innovation<\/h2>\n\n\n\n<p>The pressure on businesses to constantly innovate has never been greater. <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/state-of-the-connected-customer-3rd-edition\/?d=7010M000002N7FXQA0&amp;nc=7010M000002N7FbQAK\" target=\"_blank\" rel=\"noopener\">Our research<\/a> shows that 40% of customers will pay more for products that are first to market and 68% of customers expect the rate of innovation from companies to accelerate. Seventy five percent expect companies to use new technologies to create better experiences.&nbsp;<\/p>\n\n\n\n<p>One of the most effective ways of meeting customers\u2019 demand for innovation and driving business success is to make equality central to your business. There are two aspects to gender equality in the workplace: equality of representation, and equality of time, space and attention given to a diverse range of voices.&nbsp;<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>At the current rate of change, it will take 108 years to close the Global Gender Gap and more than 200 years to close the economic opportunity gap.<\/p><\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-equality-drives-innovation%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=At%20the%20current%20rate%20of%20change%2C%20it%20will%20take%20108%20years%20to%20close%20the%20Global%20Gender%20Gap%20and%20more%20than%20200%20years%20to%20close%20the%20economic%20opportunity%20gap.\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=At%20the%20current%20rate%20of%20change%2C%20it%20will%20take%20108%20years%20to%20close%20the%20Global%20Gender%20Gap%20and%20more%20than%20200%20years%20to%20close%20the%20economic%20opportunity%20gap.&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-equality-drives-innovation%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-equality-drives-innovation%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"At the current rate of change, it will take 108 years to close the Global Gender Gap and more than 200 years to close the economic opportunity gap.\" https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>The facts speak for themselves. <a href=\"https:\/\/www.mckinsey.com\/business-functions\/organization\/our-insights\/why-diversity-matters\" target=\"_blank\" rel=\"noopener\">McKinsey research<\/a> found that companies in the top quartile for gender diversity on their executive teams were 21% more likely to experience above-average profitability, whereas companies with a low representation of women and other diverse groups were 29% more likely to underperform on profitability.<\/p>\n\n\n\n<p>Another study, back in 2012, showed that <a href=\"https:\/\/www.wgea.gov.au\/sites\/default\/files\/documents\/wgea-business-case-for-gender-equality_0.pdf\" target=\"_blank\" rel=\"noopener\">women\u2019s representation in senior management<\/a> improved organisational performance in companies focusing on innovation, with the presence of a woman in senior management creating some $US44 million extra market value for the firm.<\/p>\n\n\n\n<p>Further <a href=\"https:\/\/www.ey.com\/en_gl\/women-power-utilities\/could-gender-equality-be-the-innovation-boost-utilities-need\" target=\"_blank\" rel=\"noopener\">research found that companies with diverse workforces<\/a> are 70% more likely to capture new markets and 75% more likely to get innovative ideas to market.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/blog\/2019\/09\/smb-insights--demographics-shape-entrepreneur-experience.html\" target=\"_blank\" rel=\"noopener\">Our own research has shown<\/a> that women are 42% more likely to say an innovative mindset is the most important quality for running a successful business. There is no question that teams in which equality is a priority foster a sense of belonging and psychological safety that lends itself to a productive and creative mindset. As Salesforce <a href=\"https:\/\/www.salesforce.com\/au\/blog\/2018\/03\/why-gender-diversity-is-good-for-everyone.html\" target=\"_blank\" rel=\"noopener\">Customer Growth and Innovation Evangelist Tiffani Bova<\/a> has said, customers are a diverse bunch and the businesses that reflect that diversity in their own workforce are much more connected to their customers\u2019 needs and wants.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Where equality is a measurable component of a company&#8217;s success, when it is afforded the resources of a department and a dedicated staff, then it can flourish, and fast.<\/p><\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-equality-drives-innovation%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Where%20equality%20is%20a%20measurable%20component%20of%20a%20company%27s%20success%2C%20when%20it%20is%20afforded%20the%20resources%20of%20a%20department%20and%20a%20dedicated%20staff%2C%20then%20it%20can%20flourish%2C%20and%20fast.\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Where%20equality%20is%20a%20measurable%20component%20of%20a%20company%27s%20success%2C%20when%20it%20is%20afforded%20the%20resources%20of%20a%20department%20and%20a%20dedicated%20staff%2C%20then%20it%20can%20flourish%2C%20and%20fast.&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-equality-drives-innovation%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fhow-equality-drives-innovation%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Where equality is a measurable component of a company&#039;s success, when it is afforded the resources of a department and a dedicated staff, then it can flourish, and fast.\" https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>For this reason, it\u2019s so worrying that only 22% of AI professionals globally are female. In arguably the most exciting and impactful area of innovation today, women are underrepresented. The implication is that this crucial technology is being developed without the inclusiveness that diverse talent brings to the table. There are more than 300 Australian startups working in AI and, if there were ever scope for one of them to have a competitive advantage, this is it.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-it-s-business-but-we-need-to-make-it-personal\">It\u2019s business, but we need to make it personal<\/h2>\n\n\n\n<p>While many businesses do much to foster and implement a culture where equality thrives, the ones I admire most don\u2019t depend on staff volunteering their own time and resources to create these cultures \u2014 they have intentionally built this into their operational framework.&nbsp;<\/p>\n\n\n\n<p>Where equality is a measurable component of a company\u2019s success, when it is afforded the resources of a department and a dedicated staff, then it can flourish, and fast. Where equality depends purely on goodwill, where it\u2019s paid lip service, and where it depends on the energy of a few advocates, any progress that is achieved tends to be incremental and peripheral to the business\u2019s narrative.&nbsp;<\/p>\n\n\n\n<p>Both the business case and the moral imperative for equality must be recognised and valued by leadership. And if there is a failure of behaviour, the workplace culture must be one in which that failure can be called out and addressed.&nbsp;<\/p>\n\n\n\n<p>I saw an example of this recently. When a man in a meeting called a female senior manager \u2018honey\u2019, one of my male colleagues called him on it. I spoke to my colleague about this later \u2014 he told me he felt empowered by our workplace culture to not let unacceptable behaviour slide, and he felt he must set an example.&nbsp;<\/p>\n\n\n\n<p>Without action and transparency, equality will stall and, with it, innovation. So, with those WEF statistics in mind, let\u2019s get the pedal to the metal and meet the challenge of the equality gap head on.<\/p>\n\n\n\n<p>Using our own guided learning platform \u2014 Trailhead \u2014 we\u2019ve created a range of Equality enablement modules, <a href=\"https:\/\/trailhead.salesforce.com\/users\/00550000006GWRlAAO\/trailmixes\/equality-diversity-inclusivity\" target=\"_blank\" rel=\"noopener\">check out this Trailmix<\/a> that\u00a0discusses the value and methods of cultivating diversity, equality &amp; inclusivity in the workplace.<\/p>\n\n\n<aside class=\"contextual-driver has-text-align-left\">\n\t<header>\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tWant more awesome content?\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/au\/form\/other\/blog-newsletter\/?d=7010M000000O5YqQAK&#038;nc=7010M000000O5tKQAS&#038;_gl=1*1rjh6qs*_ga*Nzg0OTU3NjEwLjE2NjYyNDYzMDA.*_ga_3VHBZ2DJWP*MTY2NjgzOTUxNC4zLjEuMTY2Njg0MDkyMy4wLjAuMA..\" target=\"_blank\">\n\t\t\t\t<span>SUBSCRIBE TO OUR BLOG<\/span>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\"><path d=\"M13.92 5.38a1 1 0 0 0 0-.76.9.9 0 0 0-.17-.26.3.3 0 0 0 0-.07l-4-4a1 1 0 0 0-1.46 1.42L10.59 4H1.07a1 1 0 0 0 0 2h9.52l-2.3 2.29a1 1 0 0 0 0 1.42 1 1 0 0 0 1.42 0l4-4a.3.3 0 0 0 0-.07.9.9 0 0 0 .21-.26\" \/><\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n","protected":false},"excerpt":{"rendered":"<p>Inequality could be putting your business at a disadvantage at a time when winning the innovation game is more important than ever.<\/p>\n","protected":false},"author":1,"featured_media":50756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"eb0acb15e25c473da6ad834dc827681c","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2480,2481,2486,2529,2459],"sf_content_type":[],"coauthors":[2571],"class_list":["post-50754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-success","sf_topic-innovation","sf_topic-equality","sf_topic-thought-leadership","sf_topic-customer-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Equality Drives Innovation | Salesforce<\/title>\n<meta name=\"description\" content=\"Inequality could be putting your business at a disadvantage at a time when winning the innovation game is more important than ever.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Equality Drives Innovation\" \/>\n<meta property=\"og:description\" content=\"Inequality could be putting your business at a disadvantage at a time when winning the innovation game is more important than ever.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T18:43:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-01T22:43:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/DiTerry_equality_innovation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diana Terry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforce\" \/>\n<meta name=\"twitter:site\" content=\"@salesforce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diana Terry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/113f6e982a0472dac0ab27a88aec7ca7\"}],\"headline\":\"How Equality Drives Innovation\",\"datePublished\":\"2022-10-18T18:43:13+00:00\",\"dateModified\":\"2022-11-01T22:43:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/\"},\"wordCount\":996,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/DiTerry_equality_innovation.jpg\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/\",\"name\":\"How Equality Drives Innovation | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/DiTerry_equality_innovation.jpg\",\"datePublished\":\"2022-10-18T18:43:13+00:00\",\"dateModified\":\"2022-11-01T22:43:15+00:00\",\"description\":\"Inequality could be putting your business at a disadvantage at a time when winning the innovation game is more important than ever.\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/DiTerry_equality_innovation.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/DiTerry_equality_innovation.jpg\",\"width\":600,\"height\":400},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/\",\"name\":\"Salesforce\",\"description\":\"Learn how to get ahead of trends and supercharge professional relationships\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/au\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\",\"https:\/\/x.com\/salesforce\",\"https:\/\/instagram.com\/salesforce\",\"http:\/\/www.linkedin.com\/company\/salesforce\",\"http:\/\/www.youtube.com\/Salesforce\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/113f6e982a0472dac0ab27a88aec7ca7\",\"name\":\"Diana Terry\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/06fd1a0961cd9bbdd6a08107b358bfa3\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/diana_terry.jpg?w=128&h=96&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/diana_terry.jpg?w=128&h=96&crop=1\",\"width\":128,\"height\":96,\"caption\":\"Diana Terry\"},\"description\":\"Di Terry joined Salesforce in October 2007. Di is currently serving as Vice President APAC for Solution Engineering for the commercial business unit. This encompasses responsibilities for consultants who are charged with helping customers meet their cloud computing requirements through Salesforce\u2019s Customer Success Platform. Di brings more than 15 years of technology sales, CRM domain expertise, business consulting and management experience to her role at Salesforce. She is a recognized thought leader and is also a spokesperson for gender diversity. Previously she was leading a large industry verticalised team of solution engineers in Europe based out of the Salesforce London office for three years. For the two years prior to that she grew and led an excelling team of solution engineers covering the Australia & New Zealand territory. She also has award winning vast experience in the field with prospects & customers working as a solution engineer herself covering all industry verticals for many years at both Salesforce and Oracle. Di holds a Bachelor of Information Technology from Griffith University on the Gold Coast. Di tweets at\u00a0@terry_diana.\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/author\/dianaterry\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Equality Drives Innovation | Salesforce","description":"Inequality could be putting your business at a disadvantage at a time when winning the innovation game is more important than ever.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/","og_type":"article","og_title":"How Equality Drives Innovation","og_description":"Inequality could be putting your business at a disadvantage at a time when winning the innovation game is more important than ever.","og_url":"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce","article_published_time":"2022-10-18T18:43:13+00:00","article_modified_time":"2022-11-01T22:43:15+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/DiTerry_equality_innovation.jpg","type":"image\/jpeg"}],"author":"Diana Terry","twitter_card":"summary_large_image","twitter_creator":"@salesforce","twitter_site":"@salesforce","twitter_misc":{"Written by":"Diana Terry","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/113f6e982a0472dac0ab27a88aec7ca7"}],"headline":"How Equality Drives Innovation","datePublished":"2022-10-18T18:43:13+00:00","dateModified":"2022-11-01T22:43:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/"},"wordCount":996,"commentCount":0,"publisher":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/DiTerry_equality_innovation.jpg","inLanguage":"en-AU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/","url":"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/","name":"How Equality Drives Innovation | Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/DiTerry_equality_innovation.jpg","datePublished":"2022-10-18T18:43:13+00:00","dateModified":"2022-11-01T22:43:15+00:00","description":"Inequality could be putting your business at a disadvantage at a time when winning the innovation game is more important than ever.","inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/how-equality-drives-innovation\/#primaryimage","url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/DiTerry_equality_innovation.jpg","contentUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/DiTerry_equality_innovation.jpg","width":600,"height":400},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/au\/blog\/#website","url":"https:\/\/www.salesforce.com\/au\/blog\/","name":"Salesforce","description":"Learn how to get ahead of trends and supercharge professional relationships","publisher":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/au\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/au\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce","https:\/\/x.com\/salesforce","https:\/\/instagram.com\/salesforce","http:\/\/www.linkedin.com\/company\/salesforce","http:\/\/www.youtube.com\/Salesforce"]},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/113f6e982a0472dac0ab27a88aec7ca7","name":"Diana Terry","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/06fd1a0961cd9bbdd6a08107b358bfa3","url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/diana_terry.jpg?w=128&h=96&crop=1","contentUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/diana_terry.jpg?w=128&h=96&crop=1","width":128,"height":96,"caption":"Diana Terry"},"description":"Di Terry joined Salesforce in October 2007. Di is currently serving as Vice President APAC for Solution Engineering for the commercial business unit. This encompasses responsibilities for consultants who are charged with helping customers meet their cloud computing requirements through Salesforce\u2019s Customer Success Platform. Di brings more than 15 years of technology sales, CRM domain expertise, business consulting and management experience to her role at Salesforce. She is a recognized thought leader and is also a spokesperson for gender diversity. Previously she was leading a large industry verticalised team of solution engineers in Europe based out of the Salesforce London office for three years. For the two years prior to that she grew and led an excelling team of solution engineers covering the Australia & New Zealand territory. She also has award winning vast experience in the field with prospects & customers working as a solution engineer herself covering all industry verticals for many years at both Salesforce and Oracle. Di holds a Bachelor of Information Technology from Griffith University on the Gold Coast. Di tweets at\u00a0@terry_diana.","url":"https:\/\/www.salesforce.com\/au\/blog\/author\/dianaterry\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/DiTerry_equality_innovation.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/au\/blog","push-errors":false,"primary_topic":{"term_id":2529,"name":"Thought Leadership","slug":"thought-leadership","term_group":0,"term_taxonomy_id":2529,"taxonomy":"sf_topic","description":"","parent":0,"count":23,"filter":"raw"},"featured_image_url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/DiTerry_equality_innovation.jpg?w=600","_links":{"self":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/50754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/comments?post=50754"}],"version-history":[{"count":5,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/50754\/revisions"}],"predecessor-version":[{"id":56439,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/50754\/revisions\/56439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/media\/50756"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/media?parent=50754"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/sf_topic?post=50754"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/sf_content_type?post=50754"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/coauthors?post=50754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}