{"id":50779,"date":"2019-10-11T18:44:00","date_gmt":"2022-10-18T18:44:28","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50779"},"modified":"2022-11-01T20:26:02","modified_gmt":"2022-11-02T03:26:02","slug":"9-lessons-from-salesforce-basecamp-auckland","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/9-lessons-from-salesforce-basecamp-auckland\/","title":{"rendered":"9 lessons from Salesforce Basecamp Auckland"},"content":{"rendered":"\n

We\u2019re sharing the top nine lessons from Salesforce Basecamp Auckland \u2013 in case you weren\u2019t one of the 1500 Kiwi Trailblazers who joined us on the day.<\/p>\n\n\n\n

1. Kiwis are doing amazing things<\/h2>\n\n\n\n

The incredibly powerful karakia by Otene Hopa of TupuToa that kicked off Basecamp was tough to beat as a \u2018top moment\u2019, and set the stage for inspiring tales from our New Zealand customers. <\/p>\n\n\n\n

\"A<\/p>\n\n\n\n

The way everyone shared their stories, their best practice and ideas with each other was astounding, and revealed the love of innovation among our New Zealand customers<\/a>. They’re doing some amazing things and it\u2019s really inspiring to see everyone sharing their knowledge and expertise to help each other.<\/p>\n\n\n\n

2. Tech is nothing without smart people and focus<\/h2>\n\n\n\n

One of the companies doing amazing things is NZ\u2019s biggest retail group, The Warehouse Group (TWG). TWG provides rich personalised service and incredible customer experience (CX) across six different brands, even with the complexity that comes with managing different journeys across each brand\u2019s customers.<\/p>\n\n\n\n

When TWG\u2019s Chief Digital Officer Michelle Anderson shared the story of its end-to-end transformation, it was clear that, although the organisation is making great use of Customer 360 to manage that complexity, it\u2019s able to do this because of its incredibly smart people<\/a> and intent focus on CX.<\/p>\n\n\n\n

In a live demo, Rachel Oakley talked us through the experience of a customer who wanted to watch the All Blacks beat Canada in the Rugby World Cup. The beating was pretty predictable (sorry Canada), so all they needed was a new television to watch it on. We saw how the offer of the 50-inch television was presented to the buyer in an interaction perfectly tailored to their needs.<\/p>\n\n\n\n

That whole experience, all the way through to being able to recommend the next best product, was a very smart, tailored and intelligent journey to help the customer.<\/p>\n\n\n\n

3. Start small, just get started<\/h2>\n\n\n\n

Each mighty oak came from a little acorn!<\/p>\n\n\n\n

I know it can be overwhelming to see what the amazing Trailblazers on stage at Basecamp have achieved, and it can seem too difficult \u2014 it\u2019s easier to walk away and not do anything. <\/p>\n\n\n\n

The key in each story shared by a Trailblazer was that they started small. They focused on getting the foundations right, iterating regularly and cultivating a mindset of continuous growth and incremental improvement. They weren\u2019t afraid to fail and knew they would keep improving.<\/p>\n\n\n\n

\"It If everyone goes into a project with the goal of putting the customer at the heart of their business and providing exceptional CX, then you know you\u2019ll always be looking for improvement, trying new things, learning from mistakes, and be willing and ready to adapt. <\/p>\n\n\n\n

4. Build a network with a shared vision<\/h2>\n\n\n\n

Of course, \u2018just do it\u2019 is one thing, but there are vital relationships that enable transformation and these were core to each of the Trailblazer stories shared at Basecamp.<\/p>\n\n\n\n

The customers who are doing great work that they\u2019re incredibly proud of sharing all shared a strong vision with executive sponsorship and with trusted partners, who they worked with while building their internal capabilities. This shared vision allowed them to get the foundations rock solid and iterate rapidly.<\/p>\n\n\n\n

Back in the day, the start of a technology implementation would mean the creation of massive requirements documents outlining what you thought the end solution would look like \u2014 you\u2019d spend a huge amount of time building that solution, launching it only to find that your requirements in practice have significantly changed. That’s just not the way now. You have to start small, form good partnerships, realise value as you go, and ensure executive buy-in and sponsorship throughout. To realise value, you need to be prepared to fail fast and improve just as fast \u2014 and we can\u2019t do that alone or all at once.<\/p>\n\n\n\n

5. Building skills for the future of work is everyone\u2019s business<\/h2>\n\n\n\n

The absolute highlight of the Keynote for me was sharing the news of a new partnership with Tech Futures Lab that will offer Salesforce Administrator Certification training in a new short-course format.<\/p>\n\n\n

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Be part of the change and Blaze a trail #salesforcebasecamp<\/a> pic.twitter.com\/DuQpaCW27b<\/a><\/p>Tech Futures Lab (@TechFuturesLab) October 1, 2019<\/a><\/cite><\/blockquote>\n\n