{"id":50812,"date":"2019-09-11T18:45:00","date_gmt":"2022-10-18T18:45:55","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50812"},"modified":"2022-10-28T01:59:10","modified_gmt":"2022-10-28T08:59:10","slug":"what-is-salesforce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/what-is-salesforce\/","title":{"rendered":"What Is Salesforce?"},"content":{"rendered":"

\u201cSalesforce? Um, something to do with sales? With the fun mascots, right? And the blue cloud. And I saw something \u2013 the best place to work in Australia<\/a>\u00a0and a float at Sydney Gay and Lesbian Mardi Gras<\/a>? Um, definitely sales. But tech as well?\u201d.<\/p>\n

We do a lot, and it\u2019s tough to give an elevator pitch for a platform that covers so much. But if we had to, we\u2019d say this: \u201cSalesforce brings companies and customers together to benefit both\u201d.<\/p>\n

Like most elevator pitches, that leaves a fair bit to the imagination. Let\u2019s fill in the gaps.<\/p>\n

Companies are traditionally made up of separate and sometimes competing departments. We break down those barriers and align marketing, sales, commerce, service, IT teams and more to give everyone the same, shared view of your customers on one integrated Customer Relationship Management (CRM) platform. We call this Salesforce Customer 360.<\/p>\n

That means you can get a 360-degree view of your customer, which is just what it sounds like: a comprehensive view of them in all their complex glory \u2013 preferences, history, challenges, demands, requirements.<\/p>\n

When everyone in the company has access to this view, they can respond faster to customer needs and predict new opportunities to engage. And more importantly, everyone can deliver the personalised experiences customers expect. This is what builds lasting, trusted relationships.<\/p>\n

Customers aren\u2019t what they used to be<\/h2>\n

Over the past 20 years, customers\u2019 expectations have dramatically increased and changed. Our latest customer research, the result of a survey of more than 8000 consumers and business buyers, shows 84% of customers say the experience a company provides is as important as its products and services, and that trust has become a critical competitive edge.<\/p>\n

If you send customers down a rabbit-hole of transferred phone calls, they won\u2019t look forward to buying from you again and your competitors will look pretty enticing.<\/p>\n

They don\u2019t want to talk to your marketing, sales or service departments. Today\u2019s customers don\u2019t care about your departmental structure. They just want to engage with one entity \u2013 they only see your brand. They want to trust that it will deliver what they need, when they need it. And meeting that demand is where\u00a0Salesforce Customer 360<\/a> shines. It helps businesses meet (and even exceed) the needs of today\u2019s connected customers.<\/p>\n

Maybe it\u2019s easier to listen to our customers explain what Salesforce does for them:<\/p>\n

A recipe for outstanding CX<\/h2>\n

To create journeys that take prospects right through to brand loyalty, companies need to engage personally at every interaction \u2013 from first awareness to advocacy. Salesforce Customer 360 helps you do exactly that by:<\/p>\n