{"id":50821,"date":"2019-09-27T18:46:00","date_gmt":"2022-10-18T18:46:30","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50821"},"modified":"2022-10-31T05:14:12","modified_gmt":"2022-10-31T12:14:12","slug":"smb-insights-demographics-shape-entrepreneur-experience","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/smb-insights-demographics-shape-entrepreneur-experience\/","title":{"rendered":"SMB Insights: Demographics Shape Entrepreneur Experience"},"content":{"rendered":"<p>We spoke to more than 2000 SMB leaders and owners across the globe for our latest Small &amp; Medium Business Trends Report \u2013 in a three-part infographic series, we\u2019re diving into the findings. Here\u2019s part one.<\/p>\n<p>The unique challenges of SMBs change and evolve as their businesses grow. Combine this evolution with sharp change in consumers\u2019 expectations, and surviving and <a href=\"https:\/\/www.salesforce.com\/au\/blog\/2019\/06\/-how-i-lead---daniel-flynn--thankyou.html\" target=\"_blank\" rel=\"noopener\">thriving often comes down to leadership<\/a>.<\/p>\n<p>SMB leaders told us that the most critical characteristics for success are self-discipline, people and communication skills, and personal passion and drive. Often called \u2018soft\u2019 skills, they are rated more highly by SMB leaders than knowledge of the market or of financial management \u2013 little surprise when you consider that both can be outsourced, while overall momentum must be maintained by the leader on the ground.<\/p>\n<p>Let\u2019s take a closer look at the differences in the entrepreneur experience across age, gender and location.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/2020-small-business-trends-report?d=7010M000002N3OiQAK&amp;nc=7010M000002N3OdQAK\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/SMB-trends-ANZ-1_FINAL-scaled.jpg?strip=all&#038;quality=95\" alt=\"SMB insights \" \/> <\/a><\/p>\n<p>Check out\u00a0<a href=\"https:\/\/www.salesforce.com\/au\/blog\/2019\/09\/smb-insights--customer-acquisition-and-retention.html\" target=\"_blank\" rel=\"noopener\">part two: Customer acquisition and retention<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.salesforce.com\/au\/blog\/2019\/09\/smb-insights--customer-experience-.html\" target=\"_blank\" rel=\"noopener\">part three: Customer experience.<\/a><\/p>\n<p>For more insights on SMBs across ANZ and globally,\u00a0<a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/2019-small-business-trends-report?d=7010M000002N3OiQAK&amp;nc=7010M000002N3OdQAK\" target=\"_blank\" rel=\"noopener\">download the third edition Small &amp; Medium Business Trends Report. Get the report<\/a>.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/2020-small-business-trends-report?d=7010M000002N3OiQAK&amp;nc=7010M000002N3OdQAK\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/smb_trends_banner-3.jpg?strip=all&#038;quality=95\" alt=\"SMB Trends Banner\" \/> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMBs are major drivers of economic growth, representing more than 90% of the business population, 60%\u201370% of employment, and 55% of GDP in developed economies. So while the businesses may be small, their collective impact is mighty.<\/p>\n","protected":false},"author":1,"featured_media":50823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"56df2ce31ac74fd0860f4aaa925131f9","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2477,2464,2472,2555],"sf_content_type":[],"coauthors":[2454],"class_list":["post-50821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-leadership","sf_topic-leadership-insights","sf_topic-small-business","sf_topic-smb-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SMB Insights: Demographics Shape Entrepreneur Experience | Salesforce<\/title>\n<meta name=\"description\" content=\"SMBs are major drivers of economic growth, representing more than 90% of the business population, 60%\u201370% of employment, and 55% of GDP in developed economies. 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