{"id":50831,"date":"2019-09-27T18:47:00","date_gmt":"2022-10-18T18:47:04","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50831"},"modified":"2022-10-27T21:03:12","modified_gmt":"2022-10-28T04:03:12","slug":"smb-insights-customer-acquisition-and-retention","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/smb-insights-customer-acquisition-and-retention\/","title":{"rendered":"SMB Insights: Customer Acquisition And Retention"},"content":{"rendered":"\n

SMBs are major drivers of economic growth, representing more than 90% of the business population, 60%\u201370% of employment, and 55% of GDP in developed economies<\/a>. So while the businesses may be small, their collective impact is mighty. <\/p>\n\n\n\n

We spoke to more than 2000 SMB leaders and owners across the globe for our latest Small & Medium Business Trends Report \u2013 in a three-part infographic series, we\u2019re diving into the findings. Here\u2019s part two.<\/p>\n\n\n\n

SMB leaders are an optimistic lot but know they\u2019ve got their work cut out for them when it comes to keeping up with customer expectations. <\/p>\n\n\n\n

Securing new customers and keeping them satisfied is at the heart of business success. Delivering amazing CX and building trust<\/a> demands innovative solutions and a finger on the pulse of trends and new technologies. <\/p>\n\n\n\n

Enterprises might have the upper hand when it comes to resources but that\u2019s not stopping SMBs from having a red hot go, and using emerging technology to level the playing field. <\/p>\n\n\n\n

Let\u2019s take a closer look at the challenges SMB leaders are facing and the solutions they\u2019re turning to in the race to win and keep customers.<\/p>\n\n\n\n

\"SMB<\/a><\/figure><\/div>\n\n\n\n

Check out\u00a0part one: Demographics shape entrepreneur experience<\/a>\u00a0and\u00a0part three: Customer experience.<\/a><\/p>\n\n\n