{"id":50872,"date":"2019-09-26T18:49:00","date_gmt":"2022-10-18T18:49:23","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50872"},"modified":"2022-10-31T05:57:55","modified_gmt":"2022-10-31T12:57:55","slug":"dan-bognar-from-alfalfa-sprouts-to-top-of-the-tech-tree","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/dan-bognar-from-alfalfa-sprouts-to-top-of-the-tech-tree\/","title":{"rendered":"Dan Bognar: From alfalfa sprouts to top of the tech tree"},"content":{"rendered":"

When Dan entered the taxation practice of the accounting firm Price Waterhouse as an undergraduate, each floor of the building was equipped with just a single computer \u2014 a DOS-based IBM 386. Staff booked the use of that hallowed machine in a paper diary.<\/p>\n

Typically, a client\u2019s tax return would be typed on a mechanical typewriter by a secretary pool. Employees would use a calculator to double check that everything added up. If there were mistakes, they would mark up the paper with a pen and hand it back to the typing pool. The secretary would re-type the entire report from scratch.<\/p>\n

\u201cMost of the work was done on typewriters but then, when the spreadsheet program Lotus 1-2-3 was released, one of the partners came to me with a box of floppy discs,\u201d Dan recalls.<\/p>\n

He smiles. \u201cThe partner said, \u2018You\u2019re a young kid \u2014 you should be able to work this\u00a0 out and see if there\u2019s any value in it for us\u2019.\u201d<\/p>\n

Dan eagerly rose to that challenge \u2014 was there any value in emerging technology for a firm like Price Waterhouse?<\/p>\n

\u201cI was young enough and eager enough to teach myself how to do it, and that differentiated me from everyone else,\u201d he says. \u201cI also quickly realised spreadsheets could drastically improve the work processes. When I showed them how spreadsheets worked, it revolutionised things. Today, it seems trivial. But back then, it was a huge transformation.\u201d<\/p>\n

At that time, Dan explains, he knew nothing about technology, but he quickly went from working out what a spreadsheet was to building applications on spreadsheets.<\/p>\n

\u201cOver time that morphed into leading quite sophisticated technology projects \u2014 it was really by chance more than anything. I was fortunate to be given an opportunity by one of the senior partners who became my sponsor and mentor.\u201d<\/p>\n

We caught up with Dan to chat about his path from tax accounting to a career in tech \u2014 and with a little digging we soon found out we\u2019d need to go back further than that first computer at PwC to get the full story.<\/p>\n

Can you tell us about your first job?<\/h2>\n

I was relatively entrepreneurial as a teenager. For example, I grew alfalfa in my bedroom and sold it to local businesses under the brand \u2018Bogo\u2019s Alfalfa\u2019. I actually had a booming business at one stage, but had to wind it down when the doctor diagnosed me with an alfalfa allergy.<\/p>\n

Why does a teenager in Sydney begin farming alfalfa?<\/h2>\n

My aunt, who ran a cafe, was complaining one day about the rising cost of alfalfa. She said, \u2018I\u2019m sure this is something you could do\u2019. So I did.<\/p>\n

I went to a local health food store and did a deal with the owner. I said that if he gave me a bag of alfalfa seeds at no cost, I would supply him with alfalfa. He gave me a 7kg bag of seeds, which was very difficult to lug home, and soon I was supplying fruit shops and other stores in the area.<\/p>\n

\"Subscribe<\/a><\/p>\n

And then, allergy struck. Could be a good thing \u2014 alfalfa hasn\u2019t been seen on many cafe meals in a while. Tell us, what was Price Waterhouse like in the early \u201990s?<\/h2>\n

I found lots of opportunity there. One of the senior partners spotted something in me, became my sponsor and looked for opportunities to give me responsibilities outside my job. So at the age of 21 or 22 I was driving programs across Price Waterhouse in different parts of the Asia Pacific region.<\/p>\n

That taught me the\u00a0value of sponsorship and of giving people opportunities<\/a>\u00a0where they don\u2019t necessarily have the experience, but they have the aptitude. That has become an important aspect of how I lead, as I focus on paying this forward.<\/p>\n

I was with Price Waterhouse for close to a decade, but resigned while I was on the path to partnership.<\/p>\n

That was around the dotcom boom. Did that have something to do with walking away from a partnership?<\/h2>\n

I saw the internet as something that was going to change the world and I didn\u2019t want to watch from the sideline. I joined a company called Siebel (which was eventually acquired by Oracle) as an individual contributor. I had no real experience in CRM and had never been a Solutions Engineer before.<\/p>\n

I took a drop in pay and a drop in title, and went from having a corner office and an assistant to being an individual contributor at a shared desk. But that experience was phenomenal. It was one of the best things I ever did. I stayed for 10 years and rose to VP, running a part of Oracle\u2019s financial services business across APAC.<\/p>\n

After some time with a Silicon Valley startup, you came to Salesforce. What position were you in, at first?<\/h2>\n

I started with Salesforce in 2012, leading the Solution Engineering (SE) team across APAC. At the time we had a small team of SEs locally \u2014 we’ve now grown the team across APAC, and continue to grow at a phenomenal rate..<\/p>\n

And that growth means opportunity for all of the SEs I work with. I’ve been given so many career opportunities here, including growing this incredible SE team, sponsoring a really meaningful volunteer project, getting onstage and speaking in front of thousands of people at\u00a0our Salesforce World Tour event<\/a>, and more.<\/p>\n

\"Dan<\/p>\n

Recently I’ve been offered an opportunity to functionally lead the SE organisation across our International regions. And that expanded responsibility includes ensuring that we’re able to identify and nurture SE talent across the organisation.<\/p>\n

We’re able to share best practices internationally and to build a tremendous amount of opportunity for SEs to grow their careers. So I’m really excited by that.<\/p>\n

You mentioned leading a volunteer project \u2014 why was that so meaningful?<\/h2>\n

We love this project \u2014 we\u00a0built an app<\/a> with La Trobe University\u2019s Olga Tennison Autism Research Centre (OTARC)\u00a0that helps parents to assess their kids on their phones for signs of Autism Spectrum Disorder.<\/p>\n

OTARC had approached Salesforce for funding to develop an app-based, early-childhood autism assessment tool. They weren\u2019t successful in securing investment, but they didn\u2019t give up.<\/p>\n

They reached out to me as somebody that had responsibility for technical resources in the company, and said they needed technical volunteers to help build the app.<\/p>\n

That evening I went onto Chatter, our internal intranet, and asked for volunteers \u2014 every Salesforce employee has 56 hours of paid volunteer leave per year. I only needed five people, but I was flooded with responses from people all around the globe who wanted to help.<\/p>\n

La Trobe\u2019s plan was to launch in 12 months, but we delivered much faster than that. Now more than 20,000 Australian children have been assessed via the app \u2014 it\u2019s just phenomenal.<\/p>\n

How do you manage work\/life balance, and really switch off?<\/h2>\n

I have to think about that every day, and it\u2019s the number one thing I talk about with my team. My wife also reminds me of this constantly!<\/p>\n

We\u2019re pretty lucky here because Salesforce is intentional about ensuring everyone knows that employee wellness is a priority \u2014 we\u2019re encouraged to list personal goals in our\u00a0V2MOMs<\/a>\u00a0so that we\u2019re accountable at work for ensuring we spend time on those priorities. So someone might leave work early to take their child to soccer practice, or duck out between meetings to have a workout.<\/p>\n

Employee benefits also support wellness \u2014 rebates for gym membership, massages and other wellness costs for example.<\/p>\n

But little things can have a dramatic impact as well. We regularly celebrate each other\u2019s wellness \u2014 when we\u2019re focusing on our wellness we take a selfie and post it on Chatter with the hashtag #wellnessselfie.<\/p>\n

\"Dan<\/p>\n

We might see photos of somebody dropping their children to school in the morning, or working out at the gym, and each image promotes an important lifestyle concept as well as normalising and encouraging balance.<\/p>\n

And what do you do outside of work?<\/h2>\n

My family is super important to me \u2014 I\u2019ve been married for 20 years and have two beautiful teenage kids.<\/p>\n

\"Dan<\/p>\n

I\u2019m obsessed with music, and particularly live music. I\u2019m always in the mosh pit of some concert. And the type of music doesn\u2019t matter. If I see something that\u2019s raw and passionate, that isn\u2019t manufactured, and that captures the human spirit, then it doesn\u2019t matter what genre it is.<\/p>\n

I’ve also been a Swans member for 22 years \u2014 so I make sure I get to a few home games with my son and extended family.<\/p>\n

Want to blaze your own trail in a career at Salesforce?\u00a0Find out how here.<\/a><\/p>\n

\u00a0<\/a>\"Transform<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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