{"id":50885,"date":"2019-09-06T18:50:00","date_gmt":"2022-10-18T18:50:04","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50885"},"modified":"2024-05-16T16:58:05","modified_gmt":"2024-05-16T06:58:05","slug":"7-things-we-learnt-at-down-under-dreaming-sydney","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/7-things-we-learnt-at-down-under-dreaming-sydney\/","title":{"rendered":"7 things we learnt at Down Under Dreaming Sydney"},"content":{"rendered":"\n

We\u2019re wrapping up our top moments from Down Under Dreaming Sydney \u2013 including a panel of Golden Hoodies, CTA 101, a masterclass in marketing to users, and more.<\/p>\n\n\n\n

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1. If you love your product, you’re a marketer!<\/h2>\n\n\n\n

Sydney welcomed Kris Lande, VP Trailhead Marketing to her first Down Under Dreaming as the keynote speaker. <\/p>\n\n\n\n

Candidly opening with “Spoiler alert! I never wanted to be a marketer!”, Kris revealed it wasn\u2019t until she was promoted from Office Manager to Marketing Manager while working at a start-up that she realised all the work she was doing was, in fact, marketing.<\/p>\n\n\n\n

Spoiler alert \u2013 it\u2019s the same for nearly everyone in the room. Building an app for your sales team? You\u2019ll have to market it if you want them to use it! Doing anything that requires bringing people on board for change? Same goes.<\/p>\n\n\n\n

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\u201cWe all want to have an impact,\u201d Kris said. <\/p>\n\n\n\n

\u201cIt\u2019s a simple equation. Great product times user adoption equals impact. And for user adoption, you need marketing.\u201d<\/p>\n\n\n\n

The good news: “No matter your role, if you love the product, if you love what you do, then marketing comes naturally and easy.” <\/p>\n\n\n\n

Defining her session as marketing for non-marketers, Kris talked us through her steps to market with heart, authenticity and fun. And this includes making your top adopters your heroes. <\/p>\n\n\n\n

\u201cWe love to share real stories about our customers at Trailhead. Turn the spotlight on them and let them share their story.\u201d<\/p>\n\n\n\n

Kris also recommends using metaphors as a great way to help people understand the value and benefit of your product. For Kris, it\u2019s just as important have a story people can connect with as to find and market a differentiating feature.<\/p>\n\n\n\n

The big takeaway: \u201cYou can\u2019t have an impact if no-one knows about your product,\u201d said Kris. \u201cAnd it can take up to seven times for people to hear your message!\u201d <\/p>\n\n\n\n

2. Trailblazers are seriously awesome<\/h2>\n\n\n\n

Three of our homegrown Golden Hoodie recipients \u2013 Bec Aichholzer<\/a>, Heidi Prowse<\/a> and expat Zarina Varley Scott, who grew up in Sydney and now rocks #LifeWithGoldie in Canada \u2013 danced their way into the SCG Members Stand bar to the theme song from The Golden Girls.<\/p>\n\n\n\n

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No kidding. And you know, it worked. Thank You for Being a Friend was so appropriate to open a session about how each started out pretty alone on their Salesforce journey and wound up with loads of friends to collaborate, celebrate and learn with.<\/p>\n\n\n\n

\u201cFor a year, I didn’t even know that the community existed. That was probably the hardest year because I knew that I wanted to do this, but I didn’t know how to do everything,\u201d said Bec.<\/p>\n\n\n\n

After that first year, Bec went to a Women in Tech group in Brisbane.<\/p>\n\n\n\n

\u201cI started asking questions and I was like, \u201cThere’s other women here who don’t think I’m an idiot for asking these questions. They just understand\u2019!\u201d she said.<\/p>\n\n\n\n

\u201cThen I got my Goldie in March last year and Zaz\u201d \u2013 that\u2019s Zarina to those who aren\u2019t her BFFs \u2013 \u201creached out to me on LinkedIn to say, \u2018Hey, I heard an Australian voice on the admin podcast\u2019. I was just like, \u2018Oh my god, I’m talking to someone in Canada who heard my voice on a podcast\u2019.”<\/p>\n\n\n

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This was the best session ever!! Thank you to the #goldengirls<\/a> for being awesome and inspiring and for my new favourite piece of swag xo #DreamingSYD<\/a> #lifewithgoldie<\/a> #TrailblazerCommunity<\/a> pic.twitter.com\/EeDf0ccyn6<\/a><\/p>\n\n\n\n

\u2014 Megan Petersen (@MeganPTweets) August 28, 2019<\/a><\/p>\n<\/blockquote>\n\n