{"id":50894,"date":"2019-09-24T18:50:00","date_gmt":"2022-10-18T18:50:34","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50894"},"modified":"2022-11-01T22:18:47","modified_gmt":"2022-11-02T05:18:47","slug":"4-ways-to-attract-and-retain-the-best-talent","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/4-ways-to-attract-and-retain-the-best-talent\/","title":{"rendered":"4 ways to attract and retain the best talent"},"content":{"rendered":"\n

Just like today\u2019s customers, today\u2019s employees have increasingly high expectations of the businesses they work for. And with the talent pool looking more and more like a small pond, it\u2019s imperative employers build a brand that attracts and retains the best talent on offer.<\/p>\n\n\n\n

While Australia\u2019s talent shortage is not as dire as globally \u2013 Manpower Group\u2019s 2018 Talent Shortage Survey<\/a> shows 34% of Australian employers are struggling to fill positions compared with 45% globally \u2013 it is nonetheless a significant challenge.<\/p>\n\n\n\n

Twice as many medium and large companies in Australia (50-249 and 250+ employees) find it hard to recruit as micro firms (under 10 employees). It\u2019s tough for small organisations (10-49 employees) too, with 32% having difficulty attracting the skills they need.<\/p>\n\n\n\n

And if a business does manage to secure the right talent, then they have the challenge of keeping employees engaged and on board. Indeed, outstanding employee experience (EX) has become the competitive edge no business can afford to ignore. Why? Because highly engaged employees improve customer satisfaction and revenue<\/a>, and because at any given time, a large number of the workforce is considering ditching their employer for a better offer.<\/p>\n\n\n\n

The stakes are high. So how can businesses hire and retain the talent that will drive their future success? Since we’ve just been named Australia’s Best Place to Work<\/a>, we think we can help! Start with these four recommendations.<\/p>\n\n\n\n

1. Branding is not just for customers<\/h2>\n\n\n\n

Your employer branding needs to be as strong and unique as your customer-focused branding. It\u2019s a vital component of effective organisational leadership. Just as you attract, engage and retain customers, you need to do the same for employees.<\/p>\n\n\n\n

An \u2018Employee Value Proposition\u2019 (EVP) is a useful way to to help you define what makes your organisation special to employees. Gartner defines EVP<\/a> as having five key attributes:<\/p>\n\n\n\n